Data protection

PRIVACY POLICY

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide shall have no consequences. This shall apply only to the extent that no indication to the contrary is given in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Contact

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message you agree to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Analysis Advertising Communication

Use of Google Analytics
We use the Google Analytics web analytics service provided by Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and ensuring compliance with applicable data protection laws.
The data processing is for the purpose of analysing this website and its visitors and for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The following information, among others, may be collected: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which allow an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself under the US-EU data protection agreement “Privacy Shield” and has thus undertaken to comply with European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ as well as at https://policies.google.com/technologies/cookies?hl=de.

Use of the Facebook Pixel
We use the remarketing function “Custom Audiences” of Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).
The application serves the purpose of targeting visitors to the website with interest-based advertising on the social network Facebook. For this purpose, Facebook’s remarketing tag was implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads. Your data may be transferred to the USA. Facebook has certified itself according to the US-EU data protection agreement “Privacy Shield” and has thus committed itself to comply with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information about the collection and use of data by Facebook, about your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company associated with Google which is responsible for the processing of your data and for compliance with the applicable data protection laws. The purpose of the data processing is to rent advertising space on the website and to target visitors to the website with interest-based advertising. By means of this function, personalised, interest-related advertising from the Google Display Network is displayed to visitors to the provider’s website. In doing so, Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines. The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can find more information and Google’s privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/.

Using the Live Chat System LiveZilla
We use the live chat system of LiveZilla GmbH (Byk-Gulden-Straße 18, 78224 Singen; “LiveZilla”) on our website.
The system serves the purpose of communication between you and us as providers. Data is also collected and stored for marketing and optimisation purposes. From this data, usage profiles can be created under a pseudonym.
Cookies can be used for this purpose. The cookies allow the recognition of the Internet browser. The data collected using LiveZilla technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Plug-ins and miscellaneous

Use of social plug-ins
We use plug-ins of social networks on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimising advertising for our products.
When social plug-ins are integrated, a link is established between your computer and the servers of the social network providers and the plug-in is displayed on the page by notifying your browser, provided you have expressly consented to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for users who are not registered or logged in. If you are connected to one or more of your social network accounts at the same time, the information collected may also be associated with your respective profiles. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The data processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
The social networks named below are integrated into our website by means of social plug-ins. For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

LinkedIn of LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

 

Use of GoogleMaps
We use the GoogleMaps map embedding feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and ensuring compliance with applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. In doing so, Google also collects, processes and uses data of the visitors of the websites when calling up the pages in which GoogleMaps maps are integrated.
Your data may also be transferred to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and has thus undertaken to comply with European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information on the collection and use of data by Google, please refer to Google’s privacy policy at https://www.google.com/privacypolicy.html. There you also have the possibility to change your settings in the privacy center, so that you can manage and protect your data processed by Google.

Use of YouTube
We use the YouTube video embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The option “Extended data protection mode” is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video, information about it is transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines.
The data processing is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information about the collection and use of data by YouTube and Google, about your rights in this respect and options for protecting your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Use of Vimeo
We use plug-ins from Vimeo Inc. on our website. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) for the integration of videos of the portal “Vimeo”.
If you call up pages of our website that are provided with such a plug-in, a connection is established to the servers of Vimeo and the plug-in is displayed on the page by informing your browser. This transmits to the servers of Vimeo both your IP address and the information about which of our pages you have visited.
If you are logged in to Vimeo, Vimeo will assign this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. Vimeo has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and has thus committed itself to comply with the European data protection guidelines.
The data processing is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
For more information on the purpose and scope of the collection as well as on the further use and processing of the data by Vimeo as well as on your rights in this respect and options for protecting your privacy, please refer to Vimeo’s privacy policy: https://vimeo.com/privacy.

Use of Borlabs Cookie
On our website, we use the consent management tool Borlabs Cookie from the provider Borlabs – Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; “Borlabs”).
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right of revocation for consent already given. The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations.
Cookies can be used for this purpose. The following information, among others, may be collected and transmitted to Borlabs: Date and time of the page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties. The data processing is carried out for the fulfilment of a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
For more information about Borlabs’ privacy practices, please visit: https://de.borlabs.io/borlabs-cookie/.

Data subject rights and storage period

retention period

Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Artt. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data portability.
Furthermore, according to Art. 21 para. 1 DSGVO the right to object to processing based on Art. 6 (1) DSGVO. 1 f DSGVO, as well as against processing for the purpose of direct marketing.

Contact us if you wish. You can find the contact details in our imprint.

Right of appeal to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 10/23/2019