Data protection

PRIVACY POLICY

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to do so has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our website without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR based on our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.

Contact us

Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, e-mail address, message text) only to the extent that you provide. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the data transmitted. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent.
You can withdraw your consent at any time by notifying us without affecting the lawfulness of processing based on consent before its withdrawal. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually and prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:
Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. This requires the browser to be recognized even after a page change.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 para. 1 lit. f GDPR to the processing of personal data concerning you.

Analysis Advertising Communication

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The following information may be collected in the process: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

Use of PHP Web Stat
We use the PHP Web Stat analysis tool from PHP Web Stat (Sternbuschweg 2, 46562 Voerde, Germany; “PHP Web Stat”) on our website.
The purpose of data processing is to analyze this website and its visitors. For this purpose, data is collected and stored for marketing and optimization purposes. This data can be used to create user profiles under a pseudonym. Cookies can be used for this purpose. Cookies make it possible to recognize the Internet browser. The data collected using PHP Web Stat technologies will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Use of the Facebook Pixel
We use the remarketing function “Custom Audiences” of Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).
The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network. The Facebook remarketing tag was implemented on the website for this purpose. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads. Your data may be transferred to the USA. Facebook has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no possibility that cookies can be tracked via the websites of Ads customers.
The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws. The purpose of data processing is to rent out advertising space on the website and to target visitors to the website with interest-based advertising. This function is used to display personalized, interest-based advertisements from the Google Display Network to visitors to the provider’s website. Google uses cookies that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with the European data protection guidelines. Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can find more information and Google’s privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to analyze website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/

Use of the LiveZilla live chat system
We use the live chat system of LiveZilla GmbH (Byk-Gulden-Straße 18, 78224 Singen; “LiveZilla”) on our website.
The system serves the purpose of communication between you and us as the provider. Data is also collected and stored for marketing and optimization purposes. This data can be used to create user profiles under a pseudonym.
Cookies can be used for this purpose. Cookies make it possible to recognize the Internet browser. The data collected using LiveZilla technologies will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Plug-ins and miscellaneous

Use of the Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. Data processing serves the purpose of designing and optimizing our website in line with requirements.
The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.

Use of social plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimizing the advertising for our products.
When social plug-ins are integrated, a link is established between your computer and the servers of the social network provider and the plug-in is displayed on the page by notifying your browser, provided you have expressly consented to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider server. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for users who are not registered or not logged in. If you are connected to one or more of your social network accounts at the same time, the information collected can also be assigned to your corresponding profiles. When you use the plug-in functions (e.g. by clicking the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
Data processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
The social networks listed below are integrated into our website by means of social plug-ins. You can find more information on the scope and purpose of the collection and use of the data as well as your rights and options for protecting your privacy in this regard in the linked data protection notices of the providers.

AddThis of Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA)
https://www.addthis.com/privacy/privacy-policy

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388

LinkedIn of the LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

Use of Google reCAPTCHA
We use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws. The query serves the purpose of distinguishing the input by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR for the legitimate interest of protecting our website from automated spying, misuse and SPAM. You have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 para. 1 lit. f GDPR to the processing of personal data concerning you.
You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.

 

Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google Inc. on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This serves the purpose of distinguishing the input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service will be transmitted to Google.
This data is processed by Google within the European Union and, if necessary, also in the USA. For data processing in the USA, Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection regulations.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR for the legitimate interest of protecting our website from automated spying, misuse and SPAM. You have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 para. 1 lit. f GDPR to the processing of personal data concerning you.
You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses data from visitors to the websites when they access the pages in which GoogleMaps maps are integrated.
Your data may also be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information on the collection and use of data by Google can be found in Google’s privacy policy at https://www.google.com/privacypolicy.html. You can also change your settings there in the data protection center so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video will information about it be transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
Data processing is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Use of Vimeo
We use plug-ins from Vimeo Inc. on our website. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) for the integration of videos from the “Vimeo” portal.
When you access pages on our website that contain such a plug-in, a connection to the Vimeo servers is established and the plug-in is displayed on the page by notifying your browser. As a result, both your IP address and the information about which of our pages you have visited are transmitted to the Vimeo servers.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When you use the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. Vimeo has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
Data processing is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information on the purpose and scope of the collection and further use and processing of the data by Vimeo, as well as your rights and options for protecting your privacy, please refer to Vimeo’s privacy policy: https://vimeo.com/privacy

Use of Borlabs Cookie
On our website, we use the consent management tool Borlabs Cookie from the provider Borlabs – Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; “Borlabs”).
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent you have already given. The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations.
Cookies can be used for this purpose. The following information may be collected and transmitted to Borlabs: Date and time of the page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties. Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
You can find more information on data protection at Borlabs at: https://de.borlabs.io/borlabs-cookie/

Data subject rights and storage duration

Duration of storage

The data will be stored in accordance with statutory retention periods and then deleted after expiry of this period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 para. 1 GDPR to object to the processing based on Art. 6 para. 1 f GDPR, as well as against processing for the purpose of direct marketing.

Contact us on request. You can find the contact details in our imprint.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 10/23/2019

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