DISH, METRO AG’s hospitality technology brand, develops digital tools for the hospitality industry. PROWERB works in this space as a development and project partner: on tools and modules around AI-driven menus. No warehouse, no dispatch, no box — a pure digital project. That's exactly why this case is here.
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Menu, ordering, price maintenance: what was paper in the hospitality industry for decades is becoming a digital product — increasingly with AI features. DISH, METRO AG’s hospitality technology brand, is driving this development with its own tools for restaurateurs. For a project in the AI-driven menu space, it sought additional development and project capacity — a team that fits into existing structures rather than standing alongside them.
That's exactly how the mandate is set up: PROWERB works within the customer's project workspaces, coordinated in regular meetings rather than via ticket loops. In substance, this is about tools and modules in the AI-menu space — project work on the digital product, deliberately without a logistics component. PROWERB's development side has its own location for this: the IT and Digital Hub in Düsseldorf. Details on scope and modules are shared in direct conversation.
No spec thrown over the fence: the project runs in short loops directly within the customer's working environment.
Access to the customer's project workspaces. No parallel structure, no duplicate documentation.
Development on tools and modules in the AI-menu space, prioritized along the customer's specifications.
Regular project meetings keep development and the product team in sync — alignment replaces the status report.
The modules stay within the customer's product context. PROWERB remains available as a project partner when the next initiative comes up.
Development takes place in the customer’s project workspaces and is coordinated with its product team. Modules therefore remain in the existing product context instead of being handed over as a separate solution. The view illustrates a possible menu task: edit a dish and description, compare the preview and review the change. The functions included in a particular module are defined within the project.
PROWERB CORE, the MEP platform, project mandates like this one: the same workbench. Development is core business at PROWERB, not a sales pitch.
Yes. This mandate involves no warehouse, dispatch or box — PROWERB works here exclusively as a development and project partner. Development is core business at PROWERB, not a sales pitch: the in-house ERP and warehouse system PROWERB CORE and the marketing execution platform MEP are built in the same house.
No. PROWERB docks into the customer's existing project workspaces — no parallel structure, no duplicate documentation. Alignment happens in regular project meetings rather than via ticket loops; the alignment replaces the status report.
PROWERB's development side has its own location: the IT and Digital Hub in Düsseldorf. The headquarters with the logistics campus is in Kleve on the Lower Rhine — physical and digital come from the same company.
In this mandate, PROWERB works on tools and modules in the AI-driven menu space. AI is no new territory: during the Bitburger summer campaign, an AI system handled the majority of end-customer email support.
The modules stay within the customer's product context. PROWERB remains available as a project partner when the next initiative comes up — details on scope and modules are shared by PROWERB in direct conversation.
Describe your initiative — whether a single module, a tool, or the complete operation of a digital channel. You'll get a clear assessment of what PROWERB can take on and what it can't. The non-binding Needs Check takes under 60 seconds.
The case concerns development and project work around AI-assisted menus, without warehousing or shipping. Individual module details and their approval status are discussed directly. For new projects, input data, intended menu output, human review and integration with existing tools are agreed together.
Whether a single module, a tool, or the complete operation of a digital channel: describe your initiative to us. You'll get a clear assessment of what PROWERB can take on — and what it can't.
