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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
Services
Logistics & fulfillmentPromotional products & merchandiseDigital commerce & marketplaceEvents & campaignsKitting, textile & ESGTech & AI
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PROWERB, Huissener Str. 7–947533 Kleve+49 (0)2821 7218-0info@prowerb.de
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Overview · 36 entries

Glossary

Terminology from promotional-products logistics, fulfillment and digital commerce — precisely defined, with practical context.

36 of 36 entries
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A

Advance notice (Avisierung)
Advance notice (Avisierung) explained: definition, use and practical context in marketing and logistics operations at PROWERB.
Amazon Vendor vs. Seller
Amazon Vendor (1P) or Seller (3P)?

B

B2B Fulfillment
B2B fulfillment is the handling of storage, picking and dispatch to business customers.
Brand Registry
Brand Registry explained: definition, use and practical context in marketing and logistics operations at PROWERB.

C

Campaign Logistics
Campaign logistics: handling time-limited marketing campaigns within a fixed campaign window.
Closed shop
Closed Shop explained: online shop with login requirement for employees, dealers or partners — with budgets, quotas and approvals.
Co-packing
Co-packing refers to the packing and assembly of products by a service provider: sets, bundles, displays.

D

D2C brand store
D2C brand store explained: definition, use and practical context in marketing and logistics operations at PROWERB.
DAC7 reporting
DAC7 explained: platform operators’ obligations, information requests for sellers and operational support with marketplace-account data.
Display Kitting (Displaykonfektion)
Display kitting refers to the assembly and stocking of sales displays for the point of sale.
Dotation & Allocation (Dotation)
Dotation & Allocation (Dotation) explained: definition, use and practical context in marketing and logistics operations at PROWERB.
Dropshipping
Dropshipping: definition, process and role in promotional-products logistics.

E

EDI and EDIFACT (ORDERS, DESADV)
EDI and EDIFACT (ORDERS, DESADV) — Glossary explained: definition, use and practical context in marketing and logistics operations at PROWERB.
Event Logistics
Event logistics refers to warehousing, scheduled delivery, assembly, and return of event material.
Exception Handling (Klärfall-Management)
Exception handling refers to the structured processing of deviations in shipping.

F

Fulfilment
Fulfilment explained: from warehousing and picking to dispatch and returns.
Fulfilment by Amazon (FBA)
FBA explained briefly: what Fulfillment by Amazon does, what it costs, what inventory removal means — and how PROWERB runs the FBA operation for client brands.

K

Kitting & Assembly (Konfektionierung)
Kitting & assembly: definition, distinction from picking and co-packing — and how PROWERB produces sets, sample packs and displays on the campaign line.

L

Lettershop (mailing production)
What a lettershop does and why the discipline lives on in promotion fulfillment.

M

Marketing Execution Platform
A marketing execution platform manages marketing measures from order to dispatch.
MRM (Marketing Resource Management)
MRM (Marketing Resource Management) explained: definition, use and practical context in marketing and logistics operations at PROWERB.

O

Order-to-cash (O2C)
Order-to-Cash: definition, process and meaning in marketing logistics — and how PROWERB runs the process from order drawdown to credit note in ongoing operations.

P

Pick and pack
Pick-and-pack refers to retrieving ordered goods and packing them ready for dispatch.
Point-of-Sale (POS) Logistics
Point-of-sale (POS) logistics: supplying retail outlets with displays and sales-promotion material.
Promotion fulfillment: definition and handoffs
A definition-first explanation of time-bound promotion fulfillment and its handoffs.
Promotional-products fulfilment (glossary)
Promotional-products fulfillment: the operational handling of promotional-product orders, from shop order to dispatch.
Promotional-Products Logistics (Werbemittel-Logistik)
Promotional-products logistics: warehousing, management, and distribution of promotional and POS materials.
Promotional-Products Shop (Werbemittel-Shop)
A promotional-products shop is a closed ordering portal for promotional items and POS material.

Q

Quota Allocation (Kontingentierung)
Quota allocation means rule-based distribution of limited quantities — tickets, campaign merchandise, budgets.

R

Remission
Inventory removal refers to the return of unsold goods from retail or an Amazon warehouse.
Rental Pool (Verleih-Pool)
A rental pool is a managed inventory of reusable equipment — borrowed instead of bought.
Replatforming
Replatforming: switching shop systems while the business keeps running.

S

Scope 3 Emissions
Scope 3 explained briefly: indirect emissions across the supply chain — and why purchased promotional products logistics ends up on the client's balance sheet.
SEA / PPC (Search Engine Advertising and Pay-per-Click)
SEA and PPC explained briefly: paid search ads, billed per click — and why PROWERB runs campaigns together with shop, inventory, and dispatch.

T

Textile Finishing (Textilveredelung)
Textile finishing is the application of logos and designs to textiles.

W

WEEE & CE Marking
WEEE and CE: product scope, producer responsibilities and document maintenance in shop and marketplace operations explained.

Missing a term? Write to us.