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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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Logistics & fulfillmentPromotional products & merchandiseDigital commerce & marketplaceEvents & campaignsKitting, textile & ESGTech & AI
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PROWERB, Huissener Str. 7–947533 Kleve+49 (0)2821 7218-0info@prowerb.de
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  1. PROWERB
  2. Services
Service field · Events & campaigns

Campaign logistics for fixed deadlines.

PROWERB operates event ticketing, sweepstakes fulfillment and campaign logistics for brands such as Coca-Cola and Bitburger. More than 1,000 campaigns a year are planned, assembled and dispatched from Kleve.

Campaign logistics for fixed deadlines.

Since 1979 · over 1,000 campaigns a year · ISO 9001 & 14001 · EcoVadis Silver

Promotions, prize draws & reward shipping

Your campaign, from the idea to the reward.

A retail activation, an on-pack prize draw or a digital promotion: we connect campaign planning, participation and delivery. Our services also cover reward sourcing, shipping and participant support.

Our own Promotion Engine connects the digital steps. See how we combine software and operational services for your campaign.

Discover the Promotion Engine →View campaign examples →
Visitors and a promotion team at an activation stand during a summer festival.
The thesis

Why campaigns are operationally demanding

The mechanic, media and deadline are set. Availability, dispatch and exception handling then decide whether the campaign arrives as planned. Campaigns have a fixed date and load peaks. PROWERB organises the campaign line, flex-staff pool and workflows for tickets, prizes and displays around them.

Why campaigns are operationally demanding
Service field

Events & campaigns

Promotions, prize draws, reward shipping and events – planned, managed and delivered.

6 services
  • Promotions & prize draws
  • POS & Display Logistics: Campaign Logistics on Schedule
  • Event Ticketing and Hospitality: Quotas, Accreditation, Reminder Management

    Ticket request, quota allocation, confirmation, dispatch, system-supported reminders: this process has run for Coca-Cola's stadium hospitality via PROWERB since 2021. Not as a spreadsheet, but as an operation.

  • VIP Guest and Accreditation Management
  • VIP Portals: Invitation and Guest Management
  • Rental Pool for Event Equipment

SIGNATURE

Campaign line: 1 to 15,000 shipments a day

Peak scaling · campaign line

400%200%100%
Steady state
100%
24 h
200%
72 h
400%

Floater pool · extended shifts · changeover under 3 hours

1 to 15,000 shipments per day on the same line

Case · Bitburger
Bitburger: sweepstakes fulfillment since 2025

Bitburger: sweepstakes fulfillment since 2025

Since 2025, PROWERB has run Bitburger's sweepstakes fulfillment: jerseys, fan merchandise and cooler boxes go out as prizes to winners — with delivery status, a replacement-prize process and end-customer support via each campaign's contact form.

Added to that is the digital side of the campaigns: a promotion app with a points system and QR mechanics. The account is almost entirely promotion-driven — barely any baseline volume, almost all campaign. For most providers that would be a problem. Here it's the business model.

These peak figures refer to baseline output: 200% is double, 400% is fourfold (+300%). Achievable volume and lead time are agreed for the item mix, goods and data availability, staffing and shift plan.

View case →
Capacity

Capacity for campaign peaks

The campaign line is designed for up to 15,000 shipments daily; changeover to a new promotion takes under three hours. If a campaign hits big, capacity scales via the flex-staff pool and shift extension to 200 percent of baseline capacity within 24 hours — and to 400 percent of baseline capacity within 72. Since 2026, in-house-developed cobots have been working on the campaign line, connected to PROWERB's own MEP platform.

01Shipments per day — campaign line design capacity (dominant figure)15,000
02Changeover time to a new campaign (supporting)under 3 hours
03Capacity build-up in 24 h / 72 h (supporting)200 / 400 percent of baseline capacity
15,000shipments per day on the campaign line
FAQ

Common questions about Event & Campaign.

How quickly can a new campaign launch?

The campaign line in Kleve changes over to a new promotion in under three hours and is designed for up to 15,000 shipments daily. For the first briefing, campaign mechanics, quantities and start date are enough — a dedicated contact responds, not a call center.

What happens if the campaign hits harder than planned?

We coordinate additional demand, available goods, approved recipient data and shifts. The capacity chart shows the campaign line’s planning framework; the actual ramp-up depends on those prerequisites.

Do you also handle end-customer contact for sweepstakes?

Yes. Prizes go out to winners with delivery status, backed by a replacement-prize process and end-customer support via each campaign's contact form. The winner writes to the brand — PROWERB answers the inquiry.

Our account would be almost all campaign, barely any day-to-day business. Is that a problem?

No — that's exactly what the operation is built for. Some mandates are almost entirely promotion-driven: barely any baseline volume, almost all campaign. For most providers that would be a problem; here it's the business model, with a dedicated campaign line and flex-staff pool for load spikes.

Do we have to buy event equipment we'll only need once?

Not necessarily. The in-house rental pool stores, maintains and delivers event equipment across campaign cycles — including on-site assembly and disassembly and refurbishment after return. Buy it, use it once, write it off is no longer necessary.

Can you also run ticketing and VIP handling in a system-supported way?

Yes. Ticket request, quota allocation, confirmation, dispatch and system-supported reminders run as an operation, not a spreadsheet — as they have since 2021 for Coca-Cola's stadium hospitality.

Urgent mode

Campaign under pressure?

Are timing, goods or execution starting to fail? Send the bottleneck and critical deadline straight into operational review.

Documented in operation

Similar tasks. Different starting points.

Three mandates that show this page's operating path from another perspective.

01Campaign & peakMonster Energy

Monster Energy

Campaign logistics for a high promotion frequency.

Open case
02Operations & campaignsCoca-Cola Europacific Partners

Coca-Cola Europacific Partners

Ticketing, promotions and POS logistics in ongoing operations.

Open case
03Retail & kittingErdinger

Erdinger

Product additions kitted for retail and central warehouses.

Open case
Briefing

Prepare your next campaign

For the first briefing, campaign mechanics, quantities and start date are enough. A dedicated contact will help clarify the next step.

Request a callback
Your contact replies within 24 hours on business days.