A lettershop is a service provider that prepares advertising mail for dispatch: it personalizes, folds, envelopes, addresses and franks printed matter and delivers it postage-optimized to postal and shipping carriers. The term comes from direct marketing. Typical jobs are mailings, catalogs, brochures and customer letters in high volumes.
Anyone sending mailings today rarely sends only paper: product samples, premiums, voucher codes and campaign packages are part of it. The core competence of the lettershop — translating large recipient lists error-free into individual shipments — hasn't shrunk as a result, it has grown. Today it sits inside every promotion and sweepstakes fulfillment.
The origin lies in Kleve, as the lettershop of a neighboring printing company. Ten years later, fulfillment was added, then warehousing, kitting & assembly and the campaign line. The lettershop DNA has remained: recipient lists are imported via an online tool or the MEP platform and translated on the campaign line into addressed individual shipments — from small print runs to large campaigns, to retail as well as end customers.
Four terms that continue where the lettershop leaves off.
Yes. PROWERB was founded in 1979 in Kleve as a lettershop, and the discipline has remained: personalizing, folding, envelope-stuffing, addressing, franking and delivering postage-optimized to postal and shipping carriers. Today this runs via the dedicated campaign line — from small print runs to large campaigns.
Via import through an online tool or the MEP platform. On the campaign line, the lists are translated into addressed individual shipments — the core competence of the lettershop: translating large recipient lists error-free into individual shipments.
Then advertising mail becomes campaign logistics: product samples, premiums, voucher codes and campaign packages are part of many mailings today. Kitting & assembly and fulfillment connect under the same roof where the envelope ends.
Both. The campaign line serves shipments to retail and end customers alike — for small print runs as well as large campaigns.
With a non-binding Needs Check in under 60 seconds: print run, recipient structure, inserts. After that, a dedicated contact accompanies the project from data import to dispatch.
