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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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  1. PROWERB
  2. Lab
Lab · AI & LLM

AI that fits into processes. Not just presentations.

In the PROWERB Lab, we research and develop in-house AI and LLM applications. GPU infrastructure, machine learning and integrations come together where they make information useful and support work in a meaningful way.

  1. Platforms and their role↓
  2. A model is only good when the process continues to run better.↓
  3. A useful draft needs a verifiable basis.↓

Since 1979 · more than 2M shipments/year · ISO 9001 & 14001 · EcoVadis Silver

AI that fits into processes. Not just presentations.

Platforms and their role

Model choice for an LLM application includes task quality, data processing, cost and integration options. Assess the provider for the agreed use.

  • OpenAI

    Language models considered for a project

  • Anthropic

    Language models considered for a project

01 · Standard

A model is only good when the process continues to run better.

AI creates value only when data, responsibility and application come together. That is why we do not develop in isolation, but around a concrete operational question: what should become easier to understand, more reliable to decide or less manual?

Example workflow

A useful draft needs a verifiable basis.

A team wants to prepare recurring specialist questions faster. In this example, a language model drafts an answer using approved information. The person responsible checks sources, statements and next steps. Choose the model, data access and permitted actions to suit the application.

  1. 1

    Bound the task

    Define the benefit, permitted sources and excluded actions. A research draft and a binding response are different tasks.

  2. 2

    Evaluate examples

    Test typical questions, incomplete inputs and unanswerable cases. Assess correctness, clarity and handling of uncertainty.

  3. 3

    Deploy responsibly

    Agree review, feedback and monitoring with the domain team. Then define the appropriate scope of use.

02 · Development

From language model to operational integration.

The Lab connects research and implementation in one technical environment.

01In-house AI and LLM researchWe investigate models and methods for tasks where language, knowledge or pattern recognition matter in a process.
02GPU infrastructureIn-house compute capacity creates room to advance models, data pipelines and experiments with control.
03Machine-learning processesData preparation, evaluation and operations belong together. That is how an experiment becomes a robust application.
04Professional exchangeWe prepare findings and experience for specialist contributions and exchange with the professional community.
03 · Approach

From the question to a useful integration.

Every AI initiative needs a clear goal and testable boundaries.

  1. 01

    Define the use case

    We determine the decision or task the application should support.

  2. 02

    Check data and model

    Data quality, protection needs and suitable model approaches are assessed together.

  3. 03

    Evaluate the prototype

    A prototype is tested for usefulness and reliability against concrete criteria.

  4. 04

    Support the integration

    Only integration into roles and processes makes the model a useful tool.

FAQ

Frequently asked questions about AI & LLM in the Lab.

What does the AI Lab work on?

On in-house AI and LLM applications, GPU infrastructure, machine-learning processes and their useful integration into operational workflows.

What is the first step for an AI use case?

A clearly described task and a way to measure what a better result looks like.

Are findings published?

We regularly prepare research findings and experience from our work for professional exchange and specialist contributions.

Related topics

These pages fit too.

  • 01Application Development
  • 02Tech & AI
  • 03Reporting & Dashboards
Briefing

Where should AI help in concrete terms?

Briefing example: a service enquiry and its approved order data are the input. The model proposes a category and a draft reply. A responsible person checks the data and wording and approves sending. Describe your input, expected result and the decision that should remain with a person.

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