Connected & Phygital Merch

A promotional product you can tap — and that reports back.

PROWERB connects promotional products to digital content through NFC chips or QR codes. Measurable interactions depend on the agreed technical method, consent and operation of the destination content. An ordinary QR code is a link and does not, by itself, prove authenticity.

Since 1979 · Promotional Products hub in Dortmund since 2025 · ISO 9001 & 14001 · EcoVadis Silver

Why phygital

A promotional product disappears into a drawer — a connected one stays in contact.

A connected item needs a readable entry point and a destination maintained after handover.

A concrete choice

Tap, open content, choose the next step.

A smartphone touches the item’s NFC position or scans a QR code. It opens, for example, a product page with care instructions; a clear link then leads to reordering or a campaign. Object, destination content and next step form one continuous route.

A smartphone tapping an NFC position on a promotional item with a simple destination card on screen. — From physical item to digital content.

Services

Plan the touchpoint and content.

01NFC or QRTag position, surface and reading conditions determine the NFC setup. A visible QR code can be reached with the camera; with NFC, material, phone and position can affect reading. Test both on the product.

02Destination and maintenanceName the landing page, responsible editor and duration. A destination that may change needs an agreed redirect route; a printed code does not change itself.

03Next step and measurementChoose care information, content access or a campaign action. Agree measurement scope and privacy; authenticity or traceability features need suitable identification and verification design.

Workflow and approval

Approve the test product, check the batch link.

Our technology lab prepares NFC integration and the connection.

01Review and approvalYou review the destination and next step on a sample using the intended devices. An unreadable tag or incorrect destination is corrected before batch approval.

02Handoff and exceptionsAfter production, storage and shipping, the agreed owner remains responsible for content, redirects and evaluation.

FAQ

Common questions about Connected Merch.

Does PROWERB develop this in-house?

Yes, NFC fitting and integration are developed in PROWERB's own tech lab in Düsseldorf.

Is the impact measurable?

Landing-page visits and linked actions can be evaluated within the agreed measurement scope. Which taps or scans are recorded depends on integration, redirects and privacy design.

Can destination content change later?

Yes, if content or redirects are set up and maintained accordingly. Ownership and duration are agreed before production; a direct, fixed link needs a persistently available destination.

These pages fit too.

Briefing

Plan a product and digital next step

Tell us the material, quantity, tag or code position, destination, intended action and deadline. Include content ownership, duration, device environment and measurement needs. Have these details ready for the conversation.

Your contact replies within 24 hours on business days.

Plan the touchpoint and content.

02Destination and maintenanceName the landing page, responsible editor and duration. A destination that may change needs an agreed redirect route; a printed code does not change itself.