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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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PROWERB, Huissener Str. 7–947533 Kleve+49 (0)2821 7218-0info@prowerb.de
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Lab · NFC & Connected Products

NFC & Connected Products in the Lab

NFC connects a physical product with a digital experience. In the PROWERB Lab, we test the path from object to destination page on the sample itself: easy to use, meaningful for the brand and right for the occasion.

Since 1979 · more than 2M shipments/year · ISO 9001 & 14001 · EcoVadis Silver

  1. The product stays in mind. The tap takes it further.↓
  2. Test the connection before it goes into volume.↓
  3. From object to a digital moment.↓
One tap turns the promotional product into a starting point.
01 · Phygital

The product stays in mind. The tap takes it further.

An NFC-enabled promotional product can make content, campaigns or services directly accessible. What matters is not the chip alone, but the experience after it: a relevant destination, a clear occasion and a simple next step.

02 · Prototyping

Test the connection before it goes into volume.

The Lab connects product, NFC touchpoint and digital destination in one continuous sample.

01NFC in promotional productsNFC touchpoints are integrated into products, packaging or displays.
02Digital destination experiencesThe tap leads to content, campaigns or services that fit the product and campaign.
03Test use on the sampleThe interplay of feel, tap situation and digital destination becomes tangible before rollout.
03 · Process

From object to a digital moment.

NFC is strong when physical and digital design tell the same story.

  1. 01

    Define the goal

    We clarify what the tap should trigger for users.

  2. 02

    Design the touchpoint

    Product, placement and NFC integration are prepared as a sample.

  3. 03

    Link the experience

    The destination page or digital application is connected to the right moment.

  4. 04

    Test in context

    We check handling, clarity and effect on the sample.

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  • 03Explore the Promotion Engine
Briefing

What should happen after the tap?

Example: tapping a product card opens a mobile page with instructions, matching accessories and a service contact. The briefing covers the destination URL, supported devices, tag placement and content ownership. A redirect URL allows later destination changes when configured for the project. We test the tap on the sample using the intended devices.

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