Whether an event, launch or seasonal campaign: separate ongoing demand, campaign volume and reserve. We check item mix, available goods, data and shifts against your dispatch window. The seasonal schedule adds concrete timing for Black Friday and Christmas.
Since 1979 · more than 2M shipments/year · ISO 9001 & 14001 · EcoVadis Silver
Peak projects need data, goods, processes and timeframes to fit together. The briefing clarifies the prerequisites and the next planning step.
For us, peak isn't a state of emergency, it's an operating mode. Four building blocks carry it.
Peak scaling · campaign line
Floater pool · extended shifts · changeover under 3 hours
1 to 15,000 shipments per day on the same line
The curve shows where the campaign line adds capacity. The prepared resources behind the rise are what make it work.
Work backwards through arrival, transport, assembly and goods approval. Confirm dates and owners for each dependency. If goods or data are missing at approval, decide priorities, partial volumes or a revised window.
Record arrival and dispatch windows separately, along with recipient groups, quantities per variant and receiving conditions.
Agree dates for procurement, data approval, testing and transport, with buffer appropriate to the unresolved dependencies.
Plan a normal-demand and a higher-demand scenario. Set the point at which extra capacity is confirmed and the point at which timing or scope must be reconsidered.
For existing customers, the briefing clarifies which preparation is required for a further campaign.
For Erdinger, campaign periods run over several weeks, delivered directly to retail and grocery-chain central warehouses — short-notice special campaigns range from a small giveaway to a full truckload. Arizona brings a new peak with every product highlight, handled for Germany and the Benelux region.
For the Bitburger summer campaign, we ran the complete logistics management from goods receipt to prize-winner dispatch, including phone hotline and email support in the brand's name. And for Coca-Cola, we've handled all promotions for years.
In parallel, ongoing operations keep running — long-runners like Vaillant notice nothing of the peak season next door. That's exactly the point. These peak figures refer to baseline output: 200% is double, 400% is fourfold (+300%).
Achievable volume and lead time are agreed for the item mix, goods and data availability, staffing and shift plan.
For larger fulfillment takeovers, seven phases lead from master data and contracts through systems and stock transfer to go-live. Around 14 weeks is a possible planning framework, depending on assortment, data quality, interfaces, stock availability and approvals. Individual campaigns and digital projects receive their own project plan.
For existing customers too, the briefing clarifies which preparation is required for the planned campaign.
Yes. For the Bitburger summer campaign, the mandate included the phone hotline, complete email support and ongoing evaluation of all inquiries. We act in the brand's name throughout — the end customer sees your campaign, not our operation.
Are timing, goods or execution starting to fail? Send the bottleneck and critical deadline straight into operational review.
Three mandates that show this page's operating path from another perspective.
Campaign logistics for a high promotion frequency.
Open case 02Operations & campaignsTicketing, promotions and POS logistics in ongoing operations.
Open case 03Retail & kittingProduct additions kitted for retail and central warehouses.
Open caseSend us your range, campaign mechanics and timeframe. The briefing clarifies scope, prerequisites and next steps.
