A wheat-beer brewery managed its campaign logistics through an agency for a long time. Today the brewery works directly with PROWERB: product giveaways are kitted and assembled in Kleve and go with no intermediate stop to retail and to the central warehouses of grocery retail — over campaign periods that mostly run several weeks.
Since 1979 · more than 55,000 pallet slots · ISO 9001 & 14001 · EcoVadis Silver
For years, the collaboration ran through an agency — an extra link stood between the brewery and logistics. But retail campaigns demand rhythm: product giveaways have to be at the store and at the central warehouse by the campaign start, campaign periods run over several weeks, and short-notice special promotions range from a small add-on to a complete truckload.
Today the brewery works with no agency in between. Order data arrives as files via SFTP, kitting and assembly of the product giveaways runs on the campaign line in Kleve — designed for 1 to 15,000 kitted units per day, from the smallest run to a large campaign. Delivery goes directly to retail and to the central warehouses of grocery retail. PROWERB also supports product launches — the giveaway for a new launch runs through the same established route.
The process is built for repetition. Every campaign wave uses the same route — from data exchange to the central warehouse ramp.
The brewery transfers the order files via SFTP. A standardized exchange that works the same way campaign after campaign — with no new coordination loops.
Product giveaways are kitted and assembled on the campaign line. Short-notice special promotions are built into the plan: the line has a changeover time of under three hours.
PROWERB delivers directly to retail and to the central warehouses of grocery retail — from a small add-on up to FTL size, a complete truckload.
Campaign periods mostly run over several weeks. Delivery continues throughout the entire period — even when a special promotion is added in between.
The direct collaboration has shortened the path: orders arrive as a file, not as a round of coordination. The brewery runs retail campaigns over weeks, slots in short-notice special promotions, and spans everything from the small add-on to the full load — on a process that repeats instead of being renegotiated every time.
This case shows the pattern behind PROWERB: promotional-products agencies have no logistics of their own, classic logistics providers don't know campaigns. PROWERB runs kitting & assembly, warehousing and transport control under one roof — directly reachable, with no agency in between.
Short-notice special promotions are built into the process: the campaign line in Kleve has a changeover time of under three hours. Delivery continues even when a special promotion falls right in the middle of a running campaign period.
The line is designed for 1 to 15,000 kitted units per day — from the smallest run to a large campaign. On delivery, the range spans from a small add-on to FTL, a complete truckload.
Yes. Delivery goes with no intermediate stop directly to retail and to the central warehouses of grocery retail — at the campaign start and over the entire campaign period, which mostly runs several weeks.
In this case, order data arrives as files via SFTP — a standardized exchange that works the same way campaign after campaign, with no new coordination loops. Every campaign wave uses the same route, from data exchange to the central warehouse ramp.
No. The brewery now works directly with PROWERB — kitting & assembly, warehousing and transport control sit under one roof, with a dedicated contact instead of a call center. Orders arrive as a file, not as a round of coordination.
Yes. The giveaway for a new launch runs through the same established route as any other campaign wave. PROWERB has worked out of Kleve since 1979 — a concrete briefing is followed by a concrete process, not a brochure.
Describe the giveaway, the period and the target structure — direct delivery to store or central warehouse. PROWERB has worked out of Kleve since 1979 and responds with a concrete process, not a brochure.
