Since 2021, PROWERB has run the logistics for all POS items for retail and hospitality on behalf of Coca-Cola Europacific Partners — plus VIP ticketing, event logistics and the handling of all promotions. One group, many brands, one operation in the background.
Since 1979 · more than 55,000 pallet slots · ISO 9001 & 14001 · EcoVadis Silver
What began in 2021 today covers ongoing operations and campaign handling across all of the group's brands.
A global beverage group runs many brands in parallel — and each needs POS material in retail, equipment in hospitality, and presence at events. Promotions set the pace of the year, hospitality programs require guest lists, accreditations and precisely timed ticket dispatch. In between runs the day-to-day business: goods receipt, inventory, order processing, spare parts. Whoever separates these loses speed at the handoffs. CCEP consolidated them.
PROWERB runs the logistics for all POS items for retail and hospitality — including bulky goods such as umbrellas and glassware dispatch. Add to that sample packs, spare parts and handling of consumer complaints.
In the background run goods receipt and inventory management, order-to-cash, and master data and article maintenance in the shop and warehouse system. The group is connected via interfaces and proprietary tools; digital ordering platforms and round-the-clock reporting keep every brand controllable.
The core of the mandate is the event ticketing and hospitality operation. Every transaction runs the same route — with no handover to third parties.
Requests and reservations from the group come in centrally at PROWERB.
Matched against the available allocations per event — confirmation is given only for what is covered.
Guest names and accreditation data are captured, verified and supplemented as needed.
Confirmation to guests, dispatch of tickets and documents ahead of the date.
Reminders before the event, so allocated seats don't go to waste.
A ticket request now connects allocation checks, accreditation, confirmation, delivery and reminders. Alongside it, promotions are assembled and POS items pass through ordering, inventory and dispatch. The campaign line is designed for one to 15,000 shipments a day and can be reconfigured in under three hours. This describes the operating capacity; a ticket allocation is not stock and a POS order is not a guest list.
Positioning from the PROWERB operating model — and the reason a group with many brands gives ticketing, promotions and POS logistics to a specialist instead of three service providers.
Yes. For Coca-Cola Europacific Partners, all brands have run through the same operation since 2021 — campaign-driven promotions as well as group brands in calm ongoing operations: inventory, ordering, dispatch, week after week. That both run through one house is the real result of this mandate.
Yes. The CCEP mandate includes bulky goods such as umbrellas, glassware dispatch, sample packs and spare parts — alongside the regular POS material for retail and hospitality.
Ongoing operations carry the base load, the campaign line catches the peaks: it is designed for one to 15,000 shipments per day and has a changeover time of under three hours. Both run in parallel within the same operation.
Via interfaces and proprietary tools, digital ordering platforms and round-the-clock reporting. In the background, inventory is booked in real time in the PROWERB CORE system, and Prowerb maintains master data and articles in the shop and warehouse system.
Yes, handling consumer complaints is part of the mandate — as is order-to-cash and the ticketing process from request through allocation and accreditation to dispatch and the reminder process. Every transaction stays in the same house, with no handover to third parties.
Because speed is lost at the handoffs. CCEP consolidated hospitality, promotion handling and POS logistics — run by a dedicated team at the site campus in Kleve instead of three service providers with three handover points.
Ticketing covers requests, allocations and guest communication; promotion covers the individual campaign; POS covers materials for retail and hospitality. For a new campaign, approvals, data, recipients and dates need to be agreed for each stream. All three belong to the mandate, with distinct operational handoffs.
Describe your campaign or your ongoing operation. You'll receive a concrete handling proposal — from goods receipt to ticket dispatch.
