What is possible
Keep the creative idea in front and operations clearly assigned.
The launchboard is the shared working document: agency and brand approve design and campaign rules, while Prowerb coordinates the agreed operations, sourcing and fulfilment. Each open task has an owner, deadline and approval criterion. The example below shows what still needs a decision before launch.
Example: launchboard before go-live
| Task | Owner | Approval / next action |
|---|---|---|
| Landing page | Agency + brand | Approve copy and design together |
| Code and draw | Campaign operations + brand | Confirm rules using a test case |
| Prize dispatch | Fulfilment + operations | Check stock, address and feedback |
The campaign journey
Clear responsibilities across the whole campaign.
Each phase identifies the responsible team and the handoff between agency, brand and Prowerb.
View all ten campaign stages
- 01Idea
- 02Brand experience
- 03Entry
- 04Review
- 05Draw
- 06Confirm prize
- 07Source
- 08Deliver
- 09Support
- 10Learn
Workflow and software
A shared review reveals decisions and handoffs before responsibilities are missed.
Review decisions, processing steps and open handoffs together. The results show what matters for the next plan.
- Creative responsibilityThe participation experience and brand moment stay with the agreed lead.
- Operating responsibilityParticipation, prize allocation, redemption, support and shipment have assigned owners.
- Shared reviewReporting and activity history show which decisions should inform the next plan.
Inside the Promotion Engine
People and delivery
A shared launch board makes collaboration concrete.
Creative work, rules, production items, support routes and fulfilment handoffs are checked together before the campaign goes live.
- Campaign samplesPackaging, prize and touchpoint make the experience tangible.
- Responsibility boardAgency, brand and Prowerb see the lead, approval and next status.
- Operations handoffThe campaign team, support and fulfilment take over with the required context.
Next step
Bring your next campaign idea into planning with clear responsibilities.
During project planning, Prowerb aligns the experience, Engine, operations and fulfilment so agency and brand know their roles before launch.