What is possible

Your campaign brief, ready to fill in.

Open the free briefing template, print it or save it as a PDF through the print dialog. Record the objective, dates, code journey, prize, approvals and owners. The campaign planner helps choose the relevant starting point; both resources are available without contact details.

What starts participation?Define touchpoint, evidence and the required participation experience together.
What happens after the win?Consider redemption, address, participant support, prize variants and delivery in full.
Who owns each handoff?Assign brand, agency, project-specific REST integration, Engine, operations and fulfilment responsibilities.

Open and print the briefing template Download briefing template (HTML)Open the campaign planner

The campaign journey

Planning questions follow the campaign lifecycle.

Later support, procurement and shipping questions stay part of the brief.

View all ten campaign stages

01Idea
02Brand experience
03Entry
04Review
05Draw
06Confirm prize
07Source
08Deliver
09Support
10Learn

Workflow and software

Compare prize quantities and variants with stock early.

See which prize is to be allocated and which stock check is still needed before redemption.

QuantitiesConsider prize quantities and participation assumptions together.
VariantsDefine versions, personalisation and selection timing early.
HandoffConnect allocation, redemption, procurement and warehousing through a reliable status.

Explore the software and all features →

Promotion Engine draw and review log with the prepared entry pool and prize inventory. — Draw and review log: Entry pool, prize inventory and approvals for the prepared draw.

How we work together

The resources lead directly to the right operating model.

Each plan shows which responsibility Prowerb takes in the project and what stays with your team.

Compare operating models

Complete campaignPlan the experience, Engine, operations and fulfilment as a complete scope.
Participation frontend + EngineConsider the participation journey, evidence and operations as a connected package.
Own frontend + EngineClarify your frontend, project-specific REST integration and operational handoffs together.

Operating models in the overview ↗

People and delivery

Planning works with campaign samples, prizes and real handoffs.

A workbench with packaging, variants, a shipping item and responsibility questions makes the consequences of each decision visible.

Campaign samplesTouchpoint and experience are discussed using a concrete object.
Prize samplesMaterial, variant, quantity and personalisation become tangible.
Handoff questionsSupport, warehouse, shipping, tracking and returns are considered before the brief.

Planning questions

What shapes campaign operations.

These questions create clarity for an accountable operating flow.

Duration and peak: Timing and expected activation peaks.
Quantity and variants: Reward quantities, versions, and personalisation.
Participation review: Evidence, rules, and responsibility for exceptions.
Participant support channels: Phone and email with campaign context.
Prize procurement and warehouse: Procurement, inventory, and physical handoffs.
Shipping and returns: Pick, pack, tracking, and return flow.
Integration accountability: Clearly assign the owned frontend and project-specific REST or headless integration.

Next step

Answer six questions and receive your campaign plan.

The campaign planner summarises your selections and shows the workflow and open planning questions. Contact details are not required.

Plan a campaign Campaign examples API and integrations

Your campaign brief, ready to fill in.

What starts participation?Define touchpoint, evidence and the required participation experience together.

What happens after the win?Consider redemption, address, participant support, prize variants and delivery in full.

Who owns each handoff?Assign brand, agency, project-specific REST integration, Engine, operations and fulfilment responsibilities.

Compare prize quantities and variants with stock early.

See which prize is to be allocated and which stock check is still needed before redemption.

QuantitiesConsider prize quantities and participation assumptions together.

VariantsDefine versions, personalisation and selection timing early.

HandoffConnect allocation, redemption, procurement and warehousing through a reliable status.

Explore the software and all features →

The resources lead directly to the right operating model.

Each plan shows which responsibility Prowerb takes in the project and what stays with your team.

Compare operating models

Complete campaignPlan the experience, Engine, operations and fulfilment as a complete scope.
Participation frontend + EngineConsider the participation journey, evidence and operations as a connected package.
Own frontend + EngineClarify your frontend, project-specific REST integration and operational handoffs together.

Operating models in the overview ↗

Planning works with campaign samples, prizes and real handoffs.

A workbench with packaging, variants, a shipping item and responsibility questions makes the consequences of each decision visible.

Campaign samplesTouchpoint and experience are discussed using a concrete object.

Prize samplesMaterial, variant, quantity and personalisation become tangible.

Handoff questionsSupport, warehouse, shipping, tracking and returns are considered before the brief.

The best campaigns begin before the brief.

Your campaign brief, ready to fill in.

Planning questions follow the campaign lifecycle.

Compare prize quantities and variants with stock early.

The resources lead directly to the right operating model.

Planning works with campaign samples, prizes and real handoffs.

What shapes campaign operations.

Answer six questions and receive your campaign plan.

The best campaigns begin before the brief.

Your campaign brief, ready to fill in.

Planning questions follow the campaign lifecycle.

Compare prize quantities and variants with stock early.

The resources lead directly to the right operating model.

Planning works with campaign samples, prizes and real handoffs.

What shapes campaign operations.

Answer six questions and receive your campaign plan.