Since 2022, PROWERB has run the e-commerce and fulfilment chain behind Borussia Mönchengladbach's fan shop and Amazon channel. Inventory, orders and worldwide B2C dispatch for jerseys, merchandise and promotional products run through one operation in Kleve.
Since 1979 · more than 55,000 pallet slots · ISO 9001 & 14001 · EcoVadis Silver
E-commerce management and physical fulfilment work as one continuous operation.
Jerseys, fan merchandise and promotional products have to remain available across several sales channels. Demand and assortment move quickly, while inventory still has to be accurate and every order has to reach the fan reliably — nationally and internationally.
Incoming jerseys, merchandise and promotional items are received, recorded by item, variant and quantity, and booked into stock. Each item is assigned a storage location: sizes and versions remain separate and easy to locate for picking.
Stock records are maintained from put-away through to picking. Goods receipt, storage and availability for the online shop and Amazon work together, ready for the next fan order.
PROWERB runs the e-commerce chain and the logistics behind it: products and inventory are managed across channels, orders processed, goods fulfilled, packed and dispatched worldwide. The physical operation remains directly connected to the digital sales channels.
Every order runs through the same traceable chain.
New jerseys, merchandise and promotional products are booked in and assigned to inventory.
Inventory is continuously maintained for the online shop, Amazon and fulfilment.
Orders are received, checked and released for physical processing.
Products are retrieved, packed and prepared for dispatch.
Orders are delivered to fans in Germany and internationally.
Since 2022, the operation has connected the online shop and Amazon with inventory and worldwide B2C shipping. The items belonging to an order are picked and packed together, while stock continues to be maintained for the sales channels. Around the season and matchdays, each individual order remains the unit of work, even when more orders arrive. The handoff from digital sales to physical fulfilment therefore stays within the same operation.
The e-commerce chain covers the official online shop and Amazon as well as B2C fulfilment from PROWERB's warehouses.
Jerseys, team merchandise and promotional products — from booked goods receipt to dispatch-ready order.
Yes. The operation is set up for worldwide B2C dispatch to the club's international fan base.
In 2022, as a continuous e-commerce and fulfilment operation.
This case covers e-commerce management, inventory, orders and worldwide B2C shipping for Borussia Mönchengladbach. Seasonal and matchday demand inform preparation; this does not promise a particular peak volume or delivery before a specific match. For a similar setup, we agree channels, product variants, stock and shipping destinations.
Describe your assortment, channels and shipping destinations. We will outline how e-commerce and fulfilment can run as one operation.
