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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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  1. PROWERB
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Services · Digital Commerce

Amazon & Marketplace Operations

PROWERB runs both: the Amazon account — Vendor Central, Seller, FBA, Brand Registry, deals, listings — and the physical chain behind it. Replenishment, inventory management and remission run through the same warehouse, the same systems, the same operator. The Amazon channel is connected directly to our own inventory management — with no handover point between agency and logistics provider.

Read on →
  1. Platforms and their role↓
  2. Plan the account, campaign window and inventory together.↓
  3. A deal needs more than a good listing.↓

Since 1979 · more than 50 active client online shops · ISO 9001 & 14001 · EcoVadis Silver

Amazon & Marketplace Operations — Vendor, Seller and FBA in Ongoing Operations

Platforms and their role

The platforms shown belong to the described workflow. We agree the exact scope, required access and responsibilities for your setup.

  • Amazon

    Account, offer and goods flow

Thesis

Plan the account, campaign window and inventory together.

Listings, offers and replenishment need to agree in daily operations. The account team passes the campaign window, planned quantity and outstanding platform requirements to the goods team. The warehouse returns available inventory and inbound dates. Differences are clarified before the campaign starts.

Plan the account, campaign window and inventory together.
Example workflow

A deal needs more than a good listing.

A promotional price is agreed, but replenishment is still in transit. In this example, the account team and warehouse need the same decision: can the promotion run with available stock? Prepare listing, offer window and goods flow together. The workflow depends on Vendor, Seller and the agreed fulfilment model.

  1. 1

    Check the offer

    Review product mapping, imagery, variants and offer status together. A visible listing alone proves neither availability nor promotional approval.

  2. 2

    Plan the stock

    Reconcile available stock, planned replenishment and receipt at the destination. Include reservations for other channels.

  3. 3

    Follow the promotion

    Review sell-through, stock and notable feedback together. Send the next action to the owner of the account or physical goods.

Scope of services

Vendor, Seller, FBA — and everything attached to it.

At PROWERB, marketplace operations means: running the account and moving the goods. Both, permanently.

01Vendor CentralOngoing support for Vendor Central accounts: range and master-data maintenance, content, handling order and document processes with Amazon.
02Seller & FBA →Operating Seller accounts including FBA: inbound-shipment planning, replenishment steering, inventory management — on request run as its own tenant in the inventory system, for example under JTL.
03Listing optimizationTitles, attributes, search terms, product images — updated as an ongoing task whenever the range or search behavior changes. Not set up once and left alone.
04Deals & campaign windowsPrime Day and Black Friday deals: planned, set up, processed — and the warehouse is geared to the campaign window before the deal goes live.
05Brand Registry →Filing and managing the Amazon Brand Registry: brand registration as the foundation for control over listings and brand presence.
06Remission & returns →Returns from FBA and direct dispatch: receipt, inspection, restocking in our own warehouse — including document and refund clarification.
07Platform complianceDAC7 reporting obligations, WEEE and CE issues get handled as part of ongoing operations — resolved before they become a suspension reason.
Vendor, Seller, FBA — and everything attached to it.
Operations

Behind every account stands a warehouse.

At PROWERB, Amazon is not a bolted-on tool but a channel of our own system architecture: connected to PROWERB CORE, with real-time inventory management and gap-free booking. FBA replenishment is planned, picked and delivered from our own warehouse; remissions run back into the same warehouse. More than 2 million shipments leave PROWERB's warehouses per year — marketplace dispatch uses the same infrastructure, the same carrier connections, the same reporting. And when a deal lifts volume, campaign logistics kick in: staff and lines can be scaled up to a multiple within days.

Marketplace model

Amazon · Vendor (1P) vs. Seller (3P)

Vendor / 1P
  • 1P — you sell to Amazon
  • Amazon owns pricing & retail
  • POs, DESADV, chargebacks
  • Case-pack labelling
Seller / 3P
  • 3P — you sell on Amazon
  • You own pricing & content
  • FBA prep or FBM dispatch
  • Returns & remission

PROWERB operates both models — often in parallel for the same brand

What this shows

Two models, considered separately.

Vendor and Seller place different demands on data, processes and ownership. The comparison establishes orientation before the setup.

Process

From stocktaking to ongoing operations.

Whether a new build or taking over a running account — onboarding follows the same sequence.

  1. 01

    01 · Stocktaking

    Account status, range, inventory, compliance status. The start is a sober inventory, not a pitch.

  2. 02

    02 · Setup

    Clarify account structure — Vendor, Seller or both —, register Brand Registry, build SKU and master data, connect the channel to inventory management and warehouse.

  3. 03

    03 · Listing & content

    Build and optimize listings: titles, attributes, images. After that: keep updating instead of leaving them be.

  4. 04

    04 · Ongoing operations

    Order processing, FBA replenishment, document handling, inventory reconciliation — the unspectacular part that determines account health.

  5. 05

    05 · Campaigns & exception handling

    Plan and supply Prime Day and Black Friday deals; receive, inspect and restock remissions; clarify refunds and documents.

Proven
Three examples of account operations.

Three examples of account operations.

For an international office and electronics manufacturer, PROWERB manages Vendor Central, Brand Registry and Google Ads. A leading abrasives manufacturer uses a dedicated JTL account for Amazon full service, including its brand store, FBA, inventory removal and campaign deals. For a kitchen supplier with a direct-to-consumer brand, the mandate combines marketplace setup and registration with goods handling.

Reference · MC-Bauchemie

Brand operations for MC-Bauchemie.

PROWERB combines online marketing, e-commerce and logistics for Botament and Ultrament, brands of the MC-Bauchemie group. The customer owns the brands; PROWERB manages the agreed daily operations.

Related services

The marketplace is one channel. The chain is longer.

01Amazon Brand Registry →Trademark registration as a standalone service: registration, proof of evidence, control over the brand presence.
02Remission & Returns Management →Returns from FBA and direct dispatch: receipt, inspection, restocking — in the same warehouse goods are shipped from.
03Performance Marketing →PPC, SEO and SEA alongside account operations: Google Ads campaigns and visibility work for the same channel.
04Shop Build & OperationsD2C alongside the marketplace: building and running your own brand stores — Magento, Shopify and JTL run in ongoing operations at PROWERB.
FAQ

Frequently asked questions about Amazon & Marketplace Operations.

Vendor or Seller — which model is the right one?

PROWERB runs both: Vendor Central for business with Amazon as the buyer, Seller including FBA for direct sales. Which structure fits — or whether both run in parallel — depends on the range, pricing logic and control needs. We clarify that in the stocktaking, not in the sales pitch.

Does PROWERB also take over an existing Amazon account?

Yes. Onboarding starts with a stocktaking of account, listings, inventory and compliance status. The channel is then connected to PROWERB's inventory management — on request as its own tenant.

How does FBA work with the PROWERB warehouse?

The goods sit with PROWERB. Replenishment into FBA inventory is planned, picked and delivered from there; remissions run back into the same warehouse, get inspected and restocked. One inventory, one booking logic.

Who handles DAC7, WEEE and CE?

PROWERB handles DAC7 reporting obligations as well as WEEE and CE questions as part of ongoing operations. This does not replace legal advice — it ensures obligations are met before they become a suspension reason.

What happens during Prime Day and Black Friday?

Deals get planned and set up, the warehouse is geared up ahead of the campaign window. Campaign logistics is PROWERB's core business: staff and capacity can be scaled up significantly at short notice, so the account stays able to deliver when volume spikes.

Related topics

These pages fit too.

  • 01Amazon Brand Registry enrolment and support
  • 02Amazon Remission & Returns Management
  • 03Performance Marketing: Google Ads, Meta & SEO
Briefing

Show us your account — or the range that needs one.

Send us the range, the account model and the status quo. You'll get back a sober assessment: what the channel needs, what the warehouse takes over, where operations begin.

Request a callback
Your contact replies within 24 hours on business days.