An international plant-based beverage brand that lives on innovation placements and social media campaigns — and behind it a promotional-products apparatus that simply keeps running. Since 2023, Prowerb has run order-to-cash and promotional products fulfillment for Oatly: from order receipt in the shop through goods receipt and dispatch to the credit note.
Since 1979 · more than 55,000 pallet slots · ISO 9001 & 14001 · EcoVadis Silver
Oatly links social media and campaigns and places innovations at high frequency. Every placement creates work behind the brand: POS material for retail and food service, fridges and chests, welcome packages for new partners. The critical question isn't whether the individual campaign lands — it's whether the daily stream of orders, invoices, inventory and shipments runs cleanly. Week after week, without anyone having to chase it up.
Prowerb runs the entire process behind the Oatly promotional products shop, connected as a standalone shop solution: order acceptance and confirmation, changes and cancellations, invoice and credit note processing.
Physically behind it: goods receipt with inventory posting, storage and dispatch of all POS articles with shipment tracking, resolution of transport cases. Plus the field: delivery and stocking of fridges and chests, welcome packages for food-service outlets and new partners, dispatch support for influencer campaigns.
Article master data runs through standardized notification processes — new listing, change, deactivation.
Ongoing operations follow a fixed chain. Every station is documented, every posting traceable.
Articles are created, changed or deactivated through standard notification processes. The range is clean before the first order arrives.
Deliveries are checked and booked in with inventory posting. The inventory in the system is the inventory on the shelf.
Order receipt and confirmation run through the promotional products shop, changes and cancellations through the same channel — not through inboxes.
Picking, dispatch and shipment tracking including delivery notification. Retail, food service and partners see what arrives when.
Transport deviations, additional costs, non-delivery: exception cases are actively closed instead of running in loops.
Invoice and credit note processing close the transaction. Order-to-cash means: it's only done once the money is cleanly posted too.
The Oatly operation is the counter-model to campaign business: campaigns are the exception, the ongoing rhythm is the rule. That's exactly what the system is built for — permanently listed promotional articles leave the Prowerb warehouse on the same day as the order more than 95 percent of the time. For a brand whose visibility is decided at the cold shelf, that means: the material is there before the attention moves on.
In the Prowerb portfolio, accounts like Coca-Cola or Bitburger stand for campaign-driven peak load. Oatly stands for the other end of the same infrastructure: the same apparatus, the same systems — just without peaks, and in series instead.
Both. As in the Oatly operation, the entire transaction runs through Prowerb: order acceptance and confirmation via a standalone shop solution, changes and cancellations, invoice and credit note processing. Order-to-cash means: the transaction is only done once the money is cleanly posted too.
Permanently listed promotional articles leave the Prowerb warehouse on the same day as the order more than 95 percent of the time. Dispatch runs with shipment tracking and delivery notification — retail, food service and partners see what arrives when.
Transport deviations, additional costs and non-delivery are actively handled and closed as exception cases instead of running in loops. The associated invoice and credit note processing belongs to the same transaction — there's no change of responsibility.
New article listing, change and deactivation run through standardized notification processes. The range sits clean in the system before the first order arrives — and the inventory in the system is the inventory on the shelf.
Yes. In the Oatly operation, delivery and stocking of fridges and chests, welcome packages for food-service outlets and new partners, and dispatch support for influencer campaigns are part of the service scope — on the same infrastructure as the POS material.
Onboarding typically takes around 14 weeks, with parallel operation alongside the previous setup possible. The entry point is a non-binding Needs Check in under 60 seconds — you describe your range, channels and current process, we respond with a concrete picture of your ongoing operations.
Describe your range, channels and current process. We'll respond with a concrete picture of what your ongoing operations at Prowerb look like — from order acceptance to the credit note.
