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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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Adults in an illustrative fan-promotion scene.
Illustrative campaign world
Example workflow · Beverages & merchandise

Example workflow: brewery fan shop and prize dispatch

A fan shop handles ongoing merchandise orders, while a prize campaign dispatches rewards under its own rules. This example workflow shows how a brewery can coordinate shop operations, inventory and dispatch.

Discuss a similar setup →No obligation · under 60 secondsYour contact replies within 24 hours on business days.

Since 1979 · more than 55,000 pallet slots · ISO 9001 & 14001 · EcoVadis Silver

Key Facts

Separate roles, agreed handoffs.

Planning starts with the range, ordering routes and responsibilities. The example connects these tasks:

01UseFan merchandise and campaign prizes for a brewery.
02RangeShop products and campaign goods with defined quantities and inventory purposes.
03DigitalOrders, confirmations and invoices in ongoing shop operations.
04PhysicalGoods receipt, inventory checks, picking and dispatch.
05SupportDedicated contacts for order, invoice and delivery questions.
06PromotionApproved recipient data, shipping dates and a dedicated route for prize-shipment queries.
01 · Starting Point

Shop and campaign have different tasks.

A shop handles continuing orders, while a campaign has its own rules and deadlines. Shared data points and responsibilities are agreed before each handoff.

Planning shop orders and campaign deadlines as distinct workflows.
02 · PROWERB’s role

Inventory, dispatch and care are distinct steps.

PROWERB can connect shop operations, goods handling and dispatch within the agreed project scope. Ongoing orders and prize shipments each get defined data handoffs, inventory purposes and contacts.

Inventory, dispatch and care are distinct steps.
03 · Process

One stock process can serve several agreed flows.

Shop and campaign goods can use coordinated inventory processes. Reservations, shipping approvals and status updates for both flows are defined before launch.

  1. 01

    Goods receipt & inventory

    Incoming goods are verified against the agreed delivery and classified by stock purpose before becoming available for shop or campaign work.

  2. 02

    Shop operation

    Shop orders are confirmed and passed to commercial processing and dispatch.

  3. 03

    Dispatch

    Ordered products are picked, packed and shipped to recipients. Agreed status updates connect dispatch and support.

  4. 04

    Sweepstakes fulfillment

    For prize dispatch, approved recipient information enters the defined shipping process; questions follow the campaign-specific exception route.

04 · Target outcome

The target: a purchase and a prize trigger different dispatch orders.

In this example, a shop purchase moves through ordering and commercial processing to dispatch. A prize order instead starts with approved recipient data and the campaign-specific dispatch approval. Both routes use the stock assigned to them. An invoice question stays with the shop transaction; a prize question goes to the agreed campaign contact.

A shop purchase and a prize order with separately assigned packages.
A shop purchase and a prize order with separately assigned packages.
Related services

Service areas with clear boundaries.

Shop operation, physical fulfillment and campaign dispatch can be scoped separately and connected through explicit handoffs.

01Shop operation & digital commerceShop operations connect ordering, commercial queries and dispatch through agreed handoffs.
02Promotional products fulfillment →Promotional-products fulfillment covers goods receipt, stock, picking and dispatch for items whose quantities and warehouse logic are set for the project.
03Promotion & sweepstakes fulfillment →Promotion and sweepstakes fulfillment covers campaign-specific data handoff, prize dispatch, status questions and exception cases separately from ongoing operations.
Further reading

Explore related tasks.

Explore campaign logistics, ongoing fulfillment and support for prize shipments:

01Campaign logistics in beverages →Prepare, assemble and distribute goods for retail and campaigns.
02Ongoing promotional-products fulfillment →Manage inventory and pick and dispatch recurring orders.
03Fulfillment and care product path →Connect shipping approval, delivery and recipient queries.
FAQ

Frequently asked questions about fan shops and prize dispatch.

How are the shop and logistics connected?

First, order, inventory and shipping data and the responsible roles are mapped. Data handoffs and status updates are then agreed around the existing shop.

Do the shop and sweepstakes campaigns need separate inventories?

Whether separate or shared inventory makes sense depends on products, ownership and campaign rules. Reservations and approvals are defined before the first shipment.

Who answers winners' delivery-status inquiries?

Delivery-status inquiries go to the role with access to the agreed status information and escalation route. That role is set for each campaign.

What happens with invoice questions from the merchandise shop?

Invoice questions follow the shop's agreed commercial responsibility. They are not automatically part of physical prize handling.

Can the services also be booked individually?

Services can be described separately. The useful combination follows stock, campaign mechanics, data handoffs and accountable roles.

How does the switch to PROWERB work if several providers are involved today?

A transition begins with a stock, process and interface assessment. Timing and possible parallel phases are agreed only after that project-specific review.

Explore further

Explore the service and industry.

01Promotion and sweepstakes fulfillment: physical service with defined handoffs →Service scope and preparation for your project.
02Beverages & FMCG — POS Logistics and Promotion Fulfillment for Beverage Brands →Requirements and applications in this industry.
Scope and boundaries

What this setup covers.

The workflow is an example of a possible project scope. Shop purchases and prize orders are specified separately: data handoff, stock purpose, approval, dispatch and questions. Handling prize dispatch does not replace agreement on entry rules, prize decisions or recipient approval.

Related topics

These pages fit too.

  • 01Promotion fulfilment and Consumer Care
  • 02Bitburger: Sweepstakes Fulfillment at Scale
  • 03Oatly: Order-to-Cash and Promotional Products Fulfillment in Ongoing Operations
  • 04Promotions & prize draws
Briefing

Your project needs coordinated handoffs.

Describe the shop, prizes, data handoffs and shipping route. We will use these inputs to define a suitable project scope with you.

Request a callback
Your contact replies within 24 hours on business days.