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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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RenaultDacia
Case — Automotive

Case Renault & Dacia — Two Brands, One Promotional Products Ongoing Operation

Since 1996, PROWERB has run the promotional products operation of the Renault Group — Renault and Dacia, two brands through one client relationship. Article master data, order and invoice processing, goods receipt, dispatch. Not a project with an end date, but day-to-day business that has to add up every single day.

Discuss a similar setup →No obligation · under 60 secondsYour contact replies within 24 hours on business days.

Since 1979 · more than 55,000 pallet slots · ISO 9001 & 14001 · EcoVadis Silver

Separate storage compartments for Renault and Dacia promotional items.
Key Facts

The mandate at a glance.

01CustomerRenault Group — two-brand operation Renault and Dacia
02RelationshipOngoing operations since 1996
03Service profileArticle master data, promotional products shop with order and invoice processing, order-to-cash, goods receipt, fulfillment and carrier coordination
04ProfileOngoing operations — campaigns are the exception, not the rule
05ScopeSeveral thousand transactions over the relationship
Starting Point

Two brands normally mean two process chains.

Renault and Dacia appear separately in the market: own ranges, own brand worlds. For promotional products operations, that means double movement in article master data. Articles are newly listed, renamed, discontinued — and every one of these changes has to reach the shop and warehouse system.

Otherwise sales orders articles that no longer exist, and documents don't match orders. Two separate provider setups would have meant double interfaces and double reconciliation. The alternative: one operation that carries both brands.

Maintaining two distinct brand assortments through a shared item-management process.
Solution

One article master data set that carries both brands.

PROWERB operates both brands through one relationship. The foundation is the article master data: new listing, renaming and deactivation run through standardized notification forms and are carried through in the shop and warehouse system. Renaming is the most frequent case here — unspectacular on paper, decisive in operations.

Only when the article master data is correct do orders, documents and inventory add up. Processing builds on that: promotional products shop with order and invoice processing, order-to-cash including credit notes and invoice corrections, goods receipt with inventory posting, fulfillment and carrier coordination.

A Renault cap and notebook alongside a separate Dacia assortment with a bag and bottle.
Two distinct brand identities are served by one shared promotional-material operation.
Operating Stretch

From article master data to the carrier.

  1. 01

    01 — Article master data

    New listing, renaming, deactivation: changes come in as a standardized notification form and are implemented for both brands in the shop and warehouse system.

  2. 02

    02 — Shop & processing

    The promotional products shop runs in continuous operation — order receipt, order confirmation, invoicing.

  3. 03

    03 — Order-to-cash

    Orders, credit notes, invoice corrections — until the document is correct and the PO number matches.

  4. 04

    04 — Goods receipt & dispatch

    Inventory posting at goods receipt, fulfillment and carrier coordination in outbound.

Result

Ongoing operations means: it doesn't stand out. That's exactly the achievement.

Since 1996, several thousand transactions have run through this one relationship — article changes, orders, documents, goods receipts, shipments. Campaigns are the exception here: the operation is almost entirely day-to-day business. That is exactly where the proof lies. Two brands that appear separately in the market share a well-rehearsed process at PROWERB — with article master data as the foundation and a chain that holds up in year five just as it did in year one.

Ongoing operations means: it doesn't stand out. That's exactly the achievement.
Thesis

The hardest test for a provider isn't the big campaign. It's reliable operation since 1996.

Two brands, one article master data set, several thousand transactions — and no figure that dazzles. The proof is the duration: a group that could decide anew every year has stayed since 1996.

Services

The services behind this case.

01Promotional products online shop B2BOperation of client-specific order portals — from order receipt to the credit note.
02Order & invoice processing →Documents, PO numbers, corrections: the commercial side of promotional products operations.
03Promotional products fulfillment →Goods receipt, inventory management, dispatch and exception handling — the physical stretch behind the shop.
04Automotive industry →Promotional products operations for automotive brands — from the corporate group to the workshop chain.
More Cases

More ongoing operations in the portfolio.

01Vaillant →Promotional products fulfillment in continuous operation — defined by the standardized order call-off from the warehouse.
02OATLY →Order-to-cash and fulfillment in ongoing operations since 2023 — from the shop to transport exception handling.
03Telefónica O₂ →Fulfillment and carrier coordination, master data upkeep, print-data approvals — ongoing operations since 2011.
FAQ

Frequently asked questions about two-brand operations.

Can multiple brands run through one client relationship?

Yes — that's exactly the model of this case: Renault and Dacia have run through one relationship since 1996, with one article master data set as the foundation. Two separate provider setups would have meant double interfaces and double reconciliation.

How do article changes get into the shop and warehouse system?

New listing, renaming and deactivation come in as a standardized notification form and are carried through for both brands in the shop and warehouse system. Renaming is the most frequent case — unspectacular on paper, decisive in operations: only when the article master data is correct do orders, documents and inventory add up.

What does the ongoing processing cover?

The complete operating stretch: promotional products shop with order and invoice processing, order-to-cash including credit notes and invoice corrections, goods receipt with inventory posting, fulfillment and carrier coordination. Over the relationship that's several thousand transactions.

How are faulty documents and PO numbers handled?

Order-to-cash at PROWERB runs through to a clean close: orders, credit notes and invoice corrections are processed until the document is correct and the PO number matches. The commercial side is part of operations, not rework.

Who do we work with in day-to-day business?

With a dedicated contact instead of a call center. Operations run at the site campus in Kleve on the Lower Rhine — a well-rehearsed process chain that holds up in year five just as it did in year one.

How does the switch of promotional products operations to PROWERB work?

Onboarding typically takes around 14 weeks, with parallel operation alongside the previous setup possible. It starts with a non-binding Needs Check in under 60 seconds: you describe range, channels and inventory, we respond with a concrete assessment.

Related topics

These pages fit too.

  • 01Almost two decades of ongoing operations for a heating-technology manufacturer
  • 02Oatly: Order-to-Cash and Promotional Products Fulfillment in Ongoing Operations
  • 03Order and logistics operations for a telecommunications group
  • 04B2B Promotional-Products Online Shop
Briefing

Let's talk about your ongoing operations.

Whether one brand or several: describe your range, channels and inventory — we'll respond with a concrete assessment of how your promotional products operation would run at PROWERB.

Request a callback
Your contact replies within 24 hours on business days.