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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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  1. PROWERB
  2. Glossary
Glossary

Fulfilment by Amazon (FBA)

FBA (Fulfillment by Amazon) is Amazon's logistics program: merchants deliver their goods into Amazon's fulfillment centers, and Amazon takes over storage, dispatch, returns and end-customer service. FBA items are Prime-eligible. The counter-model is called FBM — Fulfillment by Merchant, shipping from your own warehouse or a service provider's.

Fulfilment by Amazon (FBA)
Context

FBA trades Prime visibility for rules and fees.

FBA improves visibility and delivery promise — in exchange, Amazon dictates the terms: inbound delivery to spec, per-unit labeling, storage and dispatch fees, inventory removals in the case of overstock or blocked items. Running FBA in ongoing operations requires clean master data, prepared inbound shipments and a returns process that inspects returning goods and makes them resellable again.

FBA trades Prime visibility for rules and fees.
TaskFBAFBM
Storage and shippingAmazon stores and ships the supplied goods.The merchant or its fulfillment provider stores and ships.
Shipping preparationThe seller prepares inbound shipments to Amazon’s requirements.The merchant organizes packaging and carrier for individual orders.
ReturnsAmazon handles customer returns; removed inventory needs a separate inspection process.Merchant and provider agree receipt, inspection and further use.
PROWERB in operation

We run FBA for client brands — from listing to inventory removal.

PROWERB operates Amazon marketplace operations behind the scenes of the brand: for a leading manufacturer of abrasives, the complete Amazon operation as its own JTL tenant — FBA processing, inventory removal and returns management, Prime Day and Black Friday deals, listing maintenance. For Arizona, goods dispatch for Amazon and D2C runs directly from our warehouse. And where FBA doesn't fit, we ship ourselves — more than 2 million shipments per year.

Related topics

Related terms and services.

FBA never stands alone — these terms belong in the same toolbox.

01FBM (Fulfillment by Merchant)Shipping in-house or via a fulfillment service provider — full control over inventory, packaging and carrier.
02Seller vs. VendorAs a Seller, the brand sells via Amazon; as a Vendor, to Amazon. FBA is a tool of the Seller model.
03Inventory removal →Return of goods from Amazon warehouses — including inspection, reconditioning and re-storage.
04Brand Registry →Amazon's brand protection program — a prerequisite for Brand Stores and enhanced product content.
05Fulfilment →
06Amazon & Marketplace Operations →
07Order-to-cash (O2C) →
FAQ

Frequently asked questions about FBA operations.

What exactly does PROWERB handle in FBA operations?

The complete Amazon operation behind the scenes of the brand: FBA processing, inventory removal and returns management, Prime Day and Black Friday deals, and listing maintenance. For a leading manufacturer of abrasives, this runs as its own JTL tenant.

What does Amazon require for inbound delivery — and who handles it?

Amazon dictates the terms: inbound delivery to spec, per-unit labeling, plus storage and dispatch fees. Running FBA in ongoing operations requires clean master data and prepared inbound shipments — this ongoing operation is exactly part of PROWERB's FBA processing.

What happens to inventory removals from the Amazon warehouses?

In the case of overstock or blocked items, Amazon returns goods. PROWERB handles inventory removal and returns management: returned items are inspected, reconditioned and made resellable again.

Do we have to ship via FBA?

No. The counter-model is FBM — Fulfillment by Merchant, shipping from your own warehouse or a service provider's. Where FBA doesn't fit, PROWERB ships itself, with more than 2 million shipments per year; for Arizona, goods dispatch for Amazon and D2C runs directly from the PROWERB warehouse.

Does PROWERB also cover campaign phases like Prime Day and Black Friday?

Yes, deal phases are part of the managed ongoing operation — evidenced in the complete Amazon operation for the abrasives manufacturer mentioned above, including Prime Day and Black Friday deals.

How do we find out whether FBA, FBM or a mix fits us?

Start with a non-binding Needs Check, completed in under 60 seconds. After that, a dedicated contact accompanies the account — no call center.