FBA (Fulfillment by Amazon) is Amazon's logistics program: merchants deliver their goods into Amazon's fulfillment centers, and Amazon takes over storage, dispatch, returns and end-customer service. FBA items are Prime-eligible. The counter-model is called FBM — Fulfillment by Merchant, shipping from your own warehouse or a service provider's.

FBA improves visibility and delivery promise — in exchange, Amazon dictates the terms: inbound delivery to spec, per-unit labeling, storage and dispatch fees, inventory removals in the case of overstock or blocked items. Running FBA in ongoing operations requires clean master data, prepared inbound shipments and a returns process that inspects returning goods and makes them resellable again.
| Task | FBA | FBM |
|---|---|---|
| Storage and shipping | Amazon stores and ships the supplied goods. | The merchant or its fulfillment provider stores and ships. |
| Shipping preparation | The seller prepares inbound shipments to Amazon’s requirements. | The merchant organizes packaging and carrier for individual orders. |
| Returns | Amazon handles customer returns; removed inventory needs a separate inspection process. | Merchant and provider agree receipt, inspection and further use. |
PROWERB operates Amazon marketplace operations behind the scenes of the brand: for a leading manufacturer of abrasives, the complete Amazon operation as its own JTL tenant — FBA processing, inventory removal and returns management, Prime Day and Black Friday deals, listing maintenance. For Arizona, goods dispatch for Amazon and D2C runs directly from our warehouse. And where FBA doesn't fit, we ship ourselves — more than 2 million shipments per year.
FBA never stands alone — these terms belong in the same toolbox.
The complete Amazon operation behind the scenes of the brand: FBA processing, inventory removal and returns management, Prime Day and Black Friday deals, and listing maintenance. For a leading manufacturer of abrasives, this runs as its own JTL tenant.
Amazon dictates the terms: inbound delivery to spec, per-unit labeling, plus storage and dispatch fees. Running FBA in ongoing operations requires clean master data and prepared inbound shipments — this ongoing operation is exactly part of PROWERB's FBA processing.
In the case of overstock or blocked items, Amazon returns goods. PROWERB handles inventory removal and returns management: returned items are inspected, reconditioned and made resellable again.
No. The counter-model is FBM — Fulfillment by Merchant, shipping from your own warehouse or a service provider's. Where FBA doesn't fit, PROWERB ships itself, with more than 2 million shipments per year; for Arizona, goods dispatch for Amazon and D2C runs directly from the PROWERB warehouse.
Yes, deal phases are part of the managed ongoing operation — evidenced in the complete Amazon operation for the abrasives manufacturer mentioned above, including Prime Day and Black Friday deals.
Start with a non-binding Needs Check, completed in under 60 seconds. After that, a dedicated contact accompanies the account — no call center.