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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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  1. PROWERB
  2. Glossary
Glossary

Order-to-cash (O2C)

Order-to-Cash (O2C) refers to the end-to-end process from order intake to payment receipt: capturing the order, checking inventory, picking, dispatching, invoicing — including changes, cancellations and credit notes. The process connects sales, warehouse and accounting and determines how quickly an order becomes paid revenue.

Order-to-cash (O2C)
Context

The more granular the business, the harder Order-to-Cash tests the processes.

In the promotional-product and campaign business, O2C is more granular than in classic retail: individual orders from B2B shops, standardized order drawdowns from the warehouse, date shifts, PO numbers that must appear on the invoice. Every break between order, warehouse booking and invoice creates exception handling and delays payment receipt.

PROWERB practice

At PROWERB, Order-to-Cash is ongoing operations, not a special case.

PROWERB runs Order-to-Cash as part of fulfillment within its own system: order drawdown from the warehouse, dropshipping triggered at the supplier, changes and cancellations, credit notes and invoice corrections — booked in real time in the proprietary ERP/WMS.

For Vaillant, this process has run in ongoing operations since 2007; the standardized order drawdown from the warehouse is the most frequent transaction there, several thousand cases over the years.

The final payment step is agreed with your accounting team: responsibilities define who checks incoming payments, matches them to invoices and resolves differences. Invoice processing does not automatically include payment reconciliation, reminders or debt collection.

Related topics

Related terms and services.

Four services tied to the same process:

01Promotional-product fulfillment →Storage, picking and dispatch of permanently listed items — the physical core behind every O2C process.
02Dropshipping & supplier integration →Orders not served from the warehouse but triggered directly at the supplier.
03Order & invoice processing →Order intake, confirmation, invoice correction and credit notes in the operation of B2B order portals.
04Exception handling & returns managementWhat happens after dispatch: non-receipt, transport deviation, return — documented and resolved.
05Order-to-Cash: Order Processing in Ongoing Operations →
06Fulfilment →
FAQ

Frequently asked questions about Order-to-Cash.

What does Order-to-Cash cover at a fulfillment provider?

The overall term extends from the order to receipt and allocation of payment. PROWERB’s specific assignment can cover order, goods and invoice processes. Payment reconciliation and handling outstanding amounts are expressly agreed with the responsible accounting team.

How do you handle changes, cancellations and credit notes?

As part of ongoing operations: changes and cancellations, credit notes and invoice corrections are handled in the same process as the order drawdown itself. Every transaction is booked in real time in the proprietary ERP and warehouse management system PROWERB CORE.

How do you avoid breaks between order, warehouse booking and invoice?

By running all three in the same system. Every break creates exception handling and delays payment receipt — which is why PROWERB books order drawdown, warehouse movement and invoicing in real time in one system, including the granularity of the promotional-product business such as PO numbers that must appear on the invoice.

Can you integrate orders not served from the warehouse?

Yes. Alongside the standardized order drawdown from the warehouse, PROWERB triggers dropshipping orders directly at the supplier — both run in the same Order-to-Cash process.

Does the process stay stable even under high volume?

For Vaillant, PROWERB has run Order-to-Cash in ongoing operations since 2007. The standardized order drawdown from the warehouse is the most frequent transaction there — several thousand cases over the years.

How does switching from our current provider work?

For larger fulfillment takeovers, we use the seven-phase method: from requirements and master data through system integration, testing and stock transfer to go-live and handover to ongoing operations. Around 14 weeks is a planning guide for that scope; data quality, interfaces and stock transfer determine the actual date. Smaller or purely digital assignments receive a suitable introduction plan.