Skip to content
PROWERB
Services
Industries
Cases
Lab & Software
Company
DENeeds Check →
Services
Industries
Cases
Lab & Software
Company
LanguageDEEN
Start Needs Check →
PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
Services
Logistics & fulfillmentPromotional products & merchandiseDigital commerce & marketplaceEvents & campaignsKitting, textile & ESGTech & AI
Company
About usLocationsHow we workSustainabilityCareersContactInternationalPress & news
Resources
GuidesInsights archiveGlossaryDownloadsTools & calculatorsCosts & calculationCompare operating models
Contact
PROWERB, Huissener Str. 7–947533 Kleve+49 (0)2821 7218-0info@prowerb.de
© 1979–2026 Prowerb GmbHLegal notice (German)Privacy policy (German)Terms (German)BrandDEEN

All rights reserved. Subject to change. Text and images on this website have in part been created or edited using artificial intelligence.

  1. PROWERB
  2. Lab
  3. Digital-Business
Digital Business · Web development

Websites and shops connected to your operations.

PROWERB builds websites, portals and shop systems in-house — and connects them to the systems working behind them: item master, stock, prices, shipping, invoicing, reporting. More than 50 customer eShops run in this model today.

Since 1979 · more than 2M shipments/year · ISO 9001 & 14001 · EcoVadis Silver

  1. Platforms and their role↓
  2. A website that triggers nothing is a brochure with a load time.↓
  3. The product page needs to answer the next question.↓

Platforms and their role

The platforms shown belong to the described workflow. We agree the exact scope, required access and responsibilities for your setup.

  • Magento

    B2B portals and custom shop logic

  • Shopify

    D2C and brand shops

  • JTL

    Commerce and inventory management

Thesis

A website that triggers nothing is a brochure with a load time.

The difference between a presence and a channel is not the design, it is the connection. Only when an order arrives in the inventory system, stock knows about it and shipping can see it does the presence have a job. That is why web work at PROWERB happens where warehouse and shipping are run.

Example workflow

The product page needs to answer the next question.

A prospect arrives at a product page from search. Make the benefit, suitable variant and next step clear. The selected action then needs to lead somewhere useful: an enquiry, the right basket or an authorised portal.

  1. 1

    Align content

    Collect the buyer’s question, product information and supporting evidence. Headline, imagery and copy should explain the same benefit.

  2. 2

    Test the journey

    Check navigation, forms and ordering on small and large screens. Every visible button needs a clear destination.

  3. 3

    Enable maintenance

    Hand over content, ownership and integrations with the site. New products and changed requirements must remain manageable.

01 · What gets built

Four build types, one foundation.

01Websites and brand presencesCorporate presence, landing pages and campaign pages — with a content management system so content changes without developers.
02Portals →Closed areas for dealers, locations or employees: roles, budgets, approvals and order history.
03Shop systems →Agora Commerce as our own B2B system, plus Magento, Shopify and JTL — the platform follows the business model.
04ConnectionItem master, stock, prices, orders, shipping and invoicing run against ERP and warehouse management, not against a spreadsheet.
02 · Platform choice

Four systems, four reasons.

The platform is chosen by assortment, customer structure and operating model. A migration costs more than a decision made properly at the start.

01Agora Commerce →Our own B2B shop system for organisational rules: budgets, roles, approvals, employee and dealer ordering.
02Magento →For large, complex catalogues with many variants, pricing logics and customer groups.
03Shopify →For a fast start and clear standard operation when the assortment stays manageable.
04JTL Integration →For merchants with an established inventory system that already holds their stock and processes.
03 · Approach

From objective to regular operation.

  1. 01

    Objective and scope

    Who buys, how often, with which approval. Scope follows from that — not from a feature list.

  2. 02

    Choose the platform

    The four systems are checked against assortment, customer structure and operating model before anything is built.

  3. 03

    Build and connect

    Setup, catalogue, payment methods and shipping rules are created together with the connection to ERP and warehouse.

  4. 04

    Live and operating

    After go-live, catalogue maintenance, updates and incident handling stay in the same hands.

Related services

What continues after go-live.

01E-Commerce Shops →Build, migration and ongoing operation as a managed service — including catalogue, order-to-cash and shipping.
02Brand Stores & B2B Portals →Shop operation for brands: assortment, orders, end-customer questions and reporting in day-to-day business.
03Performance Marketing →Google Ads, SEO and SEA on the same channel — with sight of stock and shipping times.
04Brand Building, CI & Content Production →CI, product photography and content so the presence does not launch on placeholders.
FAQ

Frequent questions about web development.

Do you build without a fulfillment contract?

Yes. Website, portal and shop can be commissioned independently. Connecting to a third-party warehouse or shipping system is the normal case, not the exception.

Do you migrate existing shops?

Yes. A migration starts with a review of catalogue, customer data and interfaces, plus a move plan for addresses and rankings.

Who maintains content after go-live?

You do, through the content management system — or we do as part of ongoing operation. Both are provided for.

Is search engine optimisation included?

Technical foundations such as address structure, load time and structured data are part of the build. Ongoing optimisation and paid search sit with performance marketing.

Briefing

Which channel should the presence actually serve?

Bring assortment, customer structure and the systems running in the background today. The platform — and the effort — follow from that.

Start needs check →Your contact replies within 24 hours on business days.