What is possible
Identify open cases and move them forward.
Example: a winner’s address has no house number. Dispatch stays pending; the support team requests the missing detail and records the question on the case. After the reply, the responsible role checks the address and releases dispatch. An expired deadline follows the agreed campaign rule and is not silently counted as a successful delivery.
- Participation exceptionA campaign team member reviews participation and evidence and records the decision.
- Prize and redemptionPrize, variant, deadline and address stay connected in a case.
- Support and shippingTelephone, email, shipping order, shipment and tracking share the relevant status.
The campaign journey
Operations support the campaign from idea to activity review.
Each phase names a status, a responsibility and the next safe handoff.
View all ten campaign stages
- 01Idea
- 02Brand experience
- 03Entry
- 04Review
- 05Draw
- 06Confirm prize
- 07Source
- 08Deliver
- 09Support
- 10Learn
Workflow and software
Resolve participant questions with the right case details.
Prize redemption, shipment and participant enquiry stay connected in one case. Status and next task show what needs clarification.
- Case statusThe visible status describes what needs to be resolved.
- ChannelTelephone and email use the same campaign context.
- Team actionDecision, reason and next handoff stay traceable.
Inside the Promotion Engine

People and delivery
One shared case for the campaign team, support and shipping.
The campaign team, support, procurement and fulfilment resolve the same winner journey with clear responsibilities.
- Campaign teamReviews exceptions, decisions, deadlines and handoffs in campaign context.
- Participant supportAnswers questions about participation, redemption, address and shipment by phone and email.
- Activity historyActions and handoffs remain traceable in the operating history.
Next step
Plan operations before the first exception arises.
The campaign plan aligns roles, status, support channels, fulfilment handoffs, reporting and activity review before launch.
