What is possible
Fulfilment starts with the prize idea, before the shipping label.
Example: a winner chooses a size M team jacket. Campaign operations checks entitlement, deadline and approved address; the Engine records the variant and reservation. The warehouse confirms receipt, picks the item and returns the shipment reference. If the size is unavailable, the item remains open for resolution. A substitute variant needs the agreed approval.
- ProcurementPrize idea, procurement and physical feasibility are assessed together.
- Variants and stockVersions and stock stay connected to prize allocation and redemption.
- Delivery routeWarehouse, picking, packing, shipment, tracking, returns and support form one workflow.
The campaign journey
Physical delivery is part of the complete campaign lifecycle.
Fulfilment takes over at clear statuses and returns shipping and returns context to operations and participant support.
View all ten campaign stages
- 01Idea
- 02Brand experience
- 03Entry
- 04Review
- 05Draw
- 06Confirm prize
- 07Source
- 08Deliver
- 09Support
- 10Learn
Workflow and software
Bring redemption, prize variant and packing order together.
Before packing, check that selection, address and prize variant are approved for shipping.
- RedemptionConfirmed selection and address remain the starting point.
- Prize variantThe specific version is checked against stock and the packing handoff.
- Shipping orderResponsibility and the next physical step are clearly named.
Inside the Promotion Engine
People and delivery
In the warehouse, the case becomes a real parcel.
Scanner, shelf, prize variant, packing material and shipping label support a controlled physical handoff.
- Warehousing and pickingA warehouse colleague selects the intended prize and checks the variant.
- Packing and shipmentPacking material, label and handoff turn the shipping order into a shipment.
- Tracking, returns and supportDelivery status and returns stay visible to operations and participant support.
Next step
Plan the winner journey to the doorstep and beyond.
The campaign plan connects procurement, stock, redemption, warehousing, shipping, tracking, returns and support with clear owners.