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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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  1. PROWERB
  2. Use cases

Use Case · Order Processing

The order also reaches the external supplier.

A supplier item is dispatched directly by the responsible partner. The order triggers the agreed notification; actual dispatch confirmation remains a separate update.

Discuss your project →Explore the details ↓

How the steps connect

  1. 1

    Allocate the item

    Identify the order line and responsible supplier.

  2. 2

    Notify the supplier

    Hand over the required order data through the agreed channel.

  3. 3

    Confirm dispatch

    Match the supplier update to the original order.

01 · Starting Point

Not every item belongs in the warehouse. But every order belongs in the same process.

Promotional-product assortments are mixed: staple items sit in the warehouse, custom items and printed materials are only produced after ordering — at the supplier. Without automation, every one of these orders means: reading, forwarding, attaching order data, tracking confirmation. Routine in an individual case. A bottleneck in ongoing operations that costs delivery time and produces transmission errors.

02 · Solution

A trigger replaces the inbox chain.

The trigger sits in the shop's order processing flow. When an order comes in for a dropship item, the process engine in the in-house ERP and warehouse system automatically generates the new-order supplier notification — with recipient, item and order data. The supplier ships directly. Tracking, order changes, cancellation and credit notes stay in the same system as warehouse goods. The buyer notices no difference: one shop, one process, one invoice.

Agora Commerce · Developed by PROWERB

The right shop supports the whole process.

With Agora Commerce, we build B2B shops for employees, dealers and procurement teams. The catalogue, roles, budgets and ordering process are configured for your project.

Explore B2B shops with Agora →
A product in the German-language Agora demo shop, including variants and ordering options.
A product in the German-language Agora demo shop, including variants and ordering options. Enlarge view
03 · Process

Automatic handover with an agreed response channel.

In this example, one order includes a stocked item and a direct-shipping item. The direct item is sent to the supplier with its order reference. The supplier must return acceptance, dispatch and tracking via the agreed interface or structured response; without that response channel, status cannot update reliably. Missing messages and changes go to the responsible team.

Supplier flow

Order with warehouse and supplier items

  1. 01OrderCheck items, addresses and approvals.
  2. 02SplitAssign stocked items to own dispatch and direct items to the supplier.
  3. 03SupplierSend the order notification; obtain acceptance and timing.
  4. 04Partial dispatchLink each shipment to its items; clarify missing responses.
  5. 05CloseReconcile shipment status and documents under the agreed procedure.

A supplier notification does not confirm dispatch. External availability, approvals and dispatch feedback remain prerequisites; one order can have multiple shipments.

What this shows

Keep every partial shipment assigned.

04 · Result

The most frequent activity on the account is the one nobody touches.

The shop has run since 2022 as pure ongoing operations, with almost no campaign peaks. The automated supplier notification is by far the most frequent single transaction in the mandate — hundreds of instances triggered rather than processed by hand. Around it, PROWERB runs the complete order process: tracking, print-data approvals, credit notes and order changes.

FAQ

Frequently asked questions about the dropshipping trigger.

Can warehouse items and direct-dispatch items be mixed in one shop?

Yes — that's the normal case in promotional-product assortments: staple items sit in the warehouse, custom items and printed materials are only produced after ordering at the supplier. The dropship line item is flagged as direct dispatch in the item master; the buyer notices no difference: one shop, one process, one invoice.

How does the supplier find out about a new order?

Automatically. When an order comes in for a dropship item, the process engine in the ERP and warehouse system generates the supplier notification itself — with recipient, item and order data, no manual intermediate step. Order data is passed on without manual forwarding; missing feedback remains an exception to resolve.

What happens with tracking and exception handling for direct dispatch?

In this example, one order includes a stocked item and a direct-shipping item. The direct item is sent to the supplier with its order reference. The supplier must return acceptance, dispatch and tracking via the agreed interface or structured response; without that response channel, status cannot update reliably. Missing messages and changes go to the responsible team.

How do cancellation, order change and credit notes work?

In the same order-processing flow as any other order. Invoice, change and credit note are closed out in the same place as tracking and print-data approvals — not in a separate dropshipping process.

Is the process proven in practice or just a concept?

Ongoing operations since 2022: for a nationwide financial-services distribution company, the automated supplier notification is by far the most frequent single transaction in the mandate — hundreds of instances triggered rather than processed by hand. The trigger is one building block of the complete promotional-products shop.

How do we find out if this is worthwhile for our assortment?

With a non-binding Needs Check in under 60 seconds. You describe your assortment and supplier structure, we show which steps can be triggered instead of processed by hand — with a dedicated contact as your counterpart.

Related topics

These pages fit too.

  • 01Order-to-Cash: Order Processing in Ongoing Operations
  • 02Promotional products & merchandise
  • 03GDPR-compliant shop in a member context
Briefing

How often does your team forward orders by hand?

If your shop mixes warehouse items and direct-dispatch suppliers, the interface is worth a look. Describe your assortment and supplier structure — we'll show which steps can be triggered instead of processed by hand.

Start Needs Check →Your contact replies within 24 hours on business days.