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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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  1. PROWERB
  2. Use cases

Use Case · Event & Ticketing

A fixed allocation. Clear assignment.

Ticket and hospitality requests meet a limited number of places. The workflow connects demand, approval, guest details and distribution so every confirmation remains traceable.

Discuss your project →Explore the details ↓

How the steps connect

  1. 1

    Capture demand

    Record the request, event and required places.

  2. 2

    Approve allocation

    Connect available capacity with the responsible decision.

  3. 3

    Inform guests

    Provide approved tickets and the required instructions.

Starting point

Many requests, one fixed allocation, one fixed date.

Ticket requests come from sales, from partners, from campaigns — rarely bundled, often at short notice. The allocation is limited, matchday doesn't move. Guest names and accreditation data get submitted late, changed, changed again. Whoever manages this with an inbox and a spreadsheet risks the two most expensive mistakes in ticketing: the double-booked seat and the empty one.

Solution

PROWERB manages the allocation like inventory.

Every request is checked against the current allocation balance, every allotment is documented, every commitment is traceable. The team follows up on missing guest names, accreditation data goes to the organizer on time, confirmations and tickets go to the guests. All correspondence runs under the brand's name — PROWERB stays the operator in the background. The process belongs to the event, ticketing and hospitality operations with which PROWERB also handles VIP invitations and event logistics.

Process

Five steps between request and kickoff.

Test the rules with a request after the last available seat: who decides on rejection or a waiting list, and who may reallocate a returned seat? Record that decision and the guest-name deadline in advance. A return must be reflected in the allocation balance before a new confirmation is issued. At the event date, reconcile seat allocation, accreditation status and ticket dispatch; a reminder does not replace confirmed guest details.

  1. 01

    Request

    Ticket requests and reservations come in centrally and are checked against the available allocation.

  2. 02

    Allocation

    Seats are bindingly allotted and documented — per event, per category, per guest. The allocation balance is traceable at any time.

  3. 03

    Accreditation

    Guest names and accreditation data are followed up, corrected and reported on time.

  4. 04

    Confirmation & dispatch

    Guests receive confirmation and tickets — digitally or as a shipped item via our own logistics.

  5. 05

    Reminder

    Ahead of the event, the team reminds guests and hosts — so allotted seats actually get filled.

Result

On matchday, all that matters is that every seat is right.

For Coca-Cola, PROWERB has run VIP ticketing and event logistics for years as part of a broad mandate — from hospitality management to steering the promotions. The allocation is managed before the first guest even asks where they're sitting.

FAQ

Frequently asked questions about ticket allocation.

How does PROWERB prevent double-booking in the ticket allocation?

Each confirmed allocation reduces available capacity for the event and category. A returned place is recorded before reassignment; changes require the agreed approval.

Does the communication with guests and partners run under our name?

Yes. All correspondence — from confirmation through ticket dispatch to the reminder — runs under the brand's name. PROWERB stays the operator in the background.

What happens if guest names and accreditation data arrive late?

That's the norm, not the exception: names get submitted late, changed, changed again. The team actively follows up on missing details, corrects them and reports the accreditation data to the organizer on time.

Are tickets delivered only digitally, or shipped physically too?

Both. Guests receive confirmation and tickets digitally or as a shipped item via PROWERB's own logistics — the same operation that also manages warehouse inventory and dispatch.

How does PROWERB make sure allotted seats are actually filled on matchday?

Ahead of the event, the team actively reminds guests and hosts. The reminder is a fixed step in the process chain — so an allotment doesn't turn into an empty seat.

Who is already running such ticketing processes with PROWERB?

For Coca-Cola, PROWERB has run VIP ticketing and event logistics for years as part of a broad mandate. For your event, a briefing on allocation, target groups and timeline is enough; we'll sketch the operating process for it.

Related topics

These pages fit too.

  • 01VIP Portals: Invitation and Guest Management
  • 02VIP Guest and Accreditation Management
  • 03Rental Pool for Event Equipment
Briefing

Your next event already has a date.

Describe your event's allocation, target groups and timeline — we'll sketch the operating process for it.

Start Needs Check →Your contact replies within 24 hours on business days.