Industry 01 — Beverages & FMCG
Beverage brands need point-of-sale materials, prepared campaign sets and rewards delivered to the right recipients. PROWERB connects sourcing, assembly, shipping and its own software for these processes.
Prepare displays, merchandise and sets for their agreed location.
Connect participation, rewards and shipping in an agreed process.
Locations and partners order from the catalogue intended for them.
A hospitality partner receives cooling equipment and a welcome pack, retailers need POS material for launch, and a winner receives an individual prize. These orders differ in packaging, transport and deadlines. We therefore plan recipient groups, quantities and shipping methods alongside the campaign calendar. Stock for everyday requirements also needs to remain available during a campaign.
Promotion Engine · Our software and fulfilment
The Promotion Engine connects the digital campaign with practical fulfilment. We align participation, checks, rewards, shipping and enquiries with your campaign mechanics.
Each area is proven in ongoing customer operations — none of it is brochure material.
The seven brands named above represent different operating models: from a continuously operated POS shop to promotions with dedicated kitting, digital control and dispatch to retail, gastronomy or end customers.
More than 1,000 campaigns per year run through the campaign lines in Kleve; changeover time for switching campaigns is under three hours, and at peak loads capacity grows to 400 percent of baseline capacity within 72 hours. Integration follows the customer: order files via SFTP, direct import from the sweepstakes app, interfaces to existing shops or the campaign module of the MEP platform. These peak figures refer to baseline output: 200% is double, 400% is fourfold (+300%). Achievable volume and lead time are agreed for the item mix, goods and data availability, staffing and shift plan.
Peak scaling · campaign line
Floater pool · extended shifts · changeover under 3 hours
1 to 15,000 shipments per day on the same line
The curve shows where the campaign line adds capacity. The prepared resources behind the rise are what make it work.
Changeover time for switching campaigns is under three hours. For campaign peaks, a flex-staff pool and shift operations expand capacity to 200 percent of baseline capacity within 24 hours.
Yes — hotline, email support, delivery status and replacement prizes are part of promotion fulfillment. In the Bitburger operation, all inquiries are analyzed and fed back into ongoing FAQ maintenance.
Yes. Glass shipping, bulky goods and refrigeration units are everyday beverage business: dedicated warehouse areas for glass, manual and bulky goods, parasol dispatch in the Coca-Cola operation, delivery and stocking of refrigerators and chest freezers in the Oatly operation.
As they stand: order files via SFTP, direct import from promotion apps, interfaces to existing shops or the campaign module of the MEP platform. For larger fulfillment takeovers, we use the seven-phase method: from requirements and master data through system integration, testing and stock transfer to go-live and handover to ongoing operations. Around 14 weeks is a planning guide for that scope; data quality, interfaces and stock transfer determine the actual date. Smaller or purely digital assignments receive a suitable introduction plan.
Describe your assortment, channels and campaign calendar — we'll answer with a concrete operating model, not a brochure.
