PROWERB runs event ticketing and hospitality behind the scenes for customer brands: accepting ticket requests, allocating quotas, accrediting guests, dispatching confirmations and tickets, and sending system-supported reminders for deadlines and dates. Every stage is a documented process — from the first seat request out of sales through to the occupied seat in the box. The guest experiences the brand. The processing behind it is ours.
Since 1979 · over 1,000 campaigns a year · ISO 9001 & 14001 · EcoVadis Silver
Hospitality quotas are finite, and everyone wants the same match. Requests come in from sales, sponsorship and partner networks, guest names arrive late, accreditation deadlines don't wait.
Whoever runs this through inboxes and spreadsheets only notices mistakes at the entrance: seats go unfilled, guests stand at the gate without accreditation, and the brand stands next to them. PROWERB therefore runs every ticket request as a defined process — with quota checks, deadline tracking and documented confirmation.
Six building blocks cover the path from the first request to the appointment. Every decision is documented, every deadline is tracked.
Ticketing is inventory management: seats are stock, match days are cutoff dates, deadlines are bookings. Every step therefore runs as a process in the system — request, allocation, guest list, confirmation, reminder. System notifications monitor the dates; reminder management runs system-supported, not out of a case handler's calendar. And when the ticket also involves material, event logistics sits in the same house: event warehousing, on-site assembly and disassembly by our own teams, reverse logistics with refurbishment — real-time inventory management, dispatch and returns system-supported.
For Coca-Cola Europacific Partners, PROWERB has run the event ticketing and hospitality operation since 2021 as part of the mandate: VIP ticketing, quota allocations for sports events, confirmations and dispatch — embedded in event logistics across all of the group's brands, with round-the-clock reporting. The guest experiences the brand; the processing behind it runs in the background, in the customer's name.
The sequence remains traceable for single dates and recurring match days. Available places, guest data and organiser approval are prerequisites for a confirmed allocation.
Allocation owners confirm availability and assignment.
PROWERB checks responses and submits accreditation data within the organiser’s deadline.
Send approved tickets/documents; follow up missing details and changes.
Ticketing manages requests and allocations. VIP accreditation covers guest data and organiser deadlines in more detail; the VIP portal is the digital interface. Material and equipment are planned through the following services.
For brands that have quotas to allocate: corporate hospitality for sports events, VIP programs, invitation management. Proven in ongoing operations for Coca-Cola Europacific Partners — PROWERB works in the background, in the brand's name.
As a defined process: accept request, check quota, allocate, accredit guests, confirm, dispatch, remind. Every step is documented and traceable.
Chasing them is a standard process: missing details are systematically requested and reported on time — not gathered the day before.
That's the standard case. Quotas per event and match day, invitation waves, confirmations and reminders run as a recurring process — the same process management as in the ongoing Coca-Cola hospitality operation.
Yes. Event logistics is a dedicated pillar of the operating model: event warehousing, on-site assembly and disassembly by our own teams, reverse logistics with refurbishment — real-time inventory management.
One briefing is enough: event calendar, quotas, guest structure. PROWERB responds with a concrete process proposal — from the request through to reminder management.
