Marketing Resource Management (MRM) refers to systems and processes with which companies centrally plan, manage and control their marketing resources: promotional products, budgets, print data, campaigns and approvals. An MRM system brings inventory, orders and workflows together in one interface — instead of email inboxes, spreadsheets and individual coordination.
The more brands, markets and orderers, the faster marketing loses track of its own materials. Displays get reproduced even though stock sits in the warehouse; approvals hang in inboxes; nobody knows which sales partner is allowed to order what. MRM addresses exactly that: a master system that knows what exists, where it is, and who may access it.
Example: a branch plans a campaign with a €500 budget and orders approved materials costing €350. Budget, artwork version and stock are checked before approval. The approved order moves to execution; the remaining €150 and order status stay visible. An artwork change requires renewed approval before production.
PROWERB doesn't operate MRM as pure software. The in-house-developed MEP platform — cloud-based, 18 customizable modules — maps promotion planning, campaign configuration and multi-brand strategies, and is connected to existing online shops, ERP and WMS systems. What's planned in the system is picked and dispatched in the Kleve warehouse. flaschenpost, for instance, manages promotions via the campaign module in the MEP.
MRM rarely stands alone. These services and terms connect directly:
By the typical symptoms: displays get reproduced even though stock sits in the warehouse; approvals hang in email inboxes; nobody knows which sales partner is allowed to order what. The more brands, markets and orderers, the faster the overview is lost.
It doesn't end at the loading dock: what's planned in the system is picked and dispatched in the Kleve warehouse — software and inventory run under the same roof. flaschenpost, for instance, manages promotions via the campaign module in the MEP.
Yes. The cloud-based platform is connected to existing online shops, ERP and WMS systems and maps promotion planning, campaign configuration and multi-brand strategies with 18 customizable modules.
Yes, the MEP platform is also usable stand-alone as SaaS. Its full benefit, however, unfolds when planning, inventory and dispatch run together in one chain.
For larger fulfillment takeovers, we use the seven-phase method: from requirements and master data through system integration, testing and stock transfer to go-live and handover to ongoing operations. Around 14 weeks is a planning guide for that scope; data quality, interfaces and stock transfer determine the actual date. Smaller or purely digital assignments receive a suitable introduction plan.
