Promotional-products logistics covers the storage, management and distribution of advertising and POS materials, from giveaways and displays to printed materials. It focuses on supplying sales partners, branches and employees for marketing purposes, often across many items and campaign deadlines. Distribution may use budgets, be free of charge or be invoiced. Promotional-products fulfillment handles individual orders; campaign and POS logistics are its time-critical applications.
Promotional products tie up marketing budget long before they take effect: they are produced months ahead of the campaign and sit somewhere until deployment — ideally in a managed warehouse, more typically in basements, on agency shelves, and in the trunks of sales reps' cars.
Without inventory tracking there is no answer to the simplest questions: what is left, where is it, and is there enough for the campaign launch? The result is reproduction of material that was already in stock, and campaigns that fail over a missing display.
PROWERB has run fulfillment since 1989 — promotional products are the core business, not a sideline. Operations span more than 55,000 group-wide pallet spaces and more than 2 million shipments per year, managed in PROWERB CORE, the company's own ERP/WMS with real-time inventory tracking.
More than 95 percent of permanently stocked promotional items leave the warehouse on the day the order is placed — in ongoing operations for clients such as Bitburger and Vaillant. The same-day share is an operating metric for permanently stocked promotional items, not a promise for each order.
Dispatch depends on available stock, complete and approved order data, the agreed cut-off and working days. We clarify the reporting period and applicable service level for your project.
Promotional-products logistics is the frame — these terms fill it:
Marketing purpose, recipient structure and campaign deadlines shape the operation. Sales teams, trade partners and employees need approved materials at the right time. Distribution can be free, budget-funded or invoiced; a sale does not exclude promotional-products logistics.
Because unmanaged stock becomes invisible: without inventory tracking, nobody knows what is left, where it is, and whether it will last until the campaign launch. The typical consequences are reproduction of material that was already in stock, and campaigns that fail over a missing display.
More than 95 percent of permanently stocked promotional items leave the warehouse on the day the order is placed. The basis is real-time inventory tracking in PROWERB CORE, the company's own ERP/WMS — the stock shown is the stock that exists.
Inventory management, picking, kitting, and connection to ordering channels such as online shops and portals. In practice it also includes campaign handling and POS distribution — the time-critical special cases of the same system.
