What is possible
The entry point shapes how the whole workflow fits together.
Codes on or inside the pack, promotion pages and project-specific brand frontend integrations enter the same Engine, operations and fulfilment workflow.
- Packaging and productExample: the code under a cap enters the configured draw. Packaging quantity and entry period are planned together.
- Promotion pageExample: a QR prompt at the point of sale opens the promotion page; the participant enters their campaign code and receives feedback.
- Your brand frontendExample: an existing brand website collects the code; a project-specific REST integration passes the entry to the Engine.
The campaign journey
Ten phases connect first contact with delivery.
Plan the idea, participation experience, review, prize allocation, delivery and reporting as a connected workflow.
View all ten campaign stages
- 01Idea
- 02Brand experience
- 03Entry
- 04Review
- 05Draw
- 06Confirm prize
- 07Source
- 08Deliver
- 09Support
- 10Learn
Workflow and software
Align the participation form and review process.
See how the entry point leads to code review and which task comes next.
- Participation entry pointThe brand moment and participation journey share a clear purpose.
- Evidence and decisionEvidence, winner selection and prize are connected before launch.
- Operating contextExceptions, redemption, support and delivery remain part of the campaign format.
Inside the Promotion Engine
People and delivery
Campaigns are planned around real moments and handoffs.
Participants act at the touchpoint, campaign operations handle exceptions and physical prizes move through procurement, warehousing and shipping.
- Participation momentHand, product and touchpoint describe the same concrete campaign action.
- Campaign operationsAn accountable team sees which case needs action next.
- Physical prizePrize, parcel and delivery remain part of the participation experience.
Next step
Choose the entry point and see the complete campaign journey immediately.
The campaign planner connects touchpoint, evidence, prize allocation, prize, operations and fulfilment in a usable plan.