What is possible
The physical code starts a controlled campaign journey.
Example campaign: a participant enters the code from a promotional card. The Engine checks campaign assignment and previous use. A valid entry enters the configured draw; an already used code receives a clear message. Winners confirm prize variant and address within the deadline. Shipping data is handed over only after approval.
- Scan or enterThe participation experience explains the code step and passes participation and evidence separately.
- ReviewValidity, redemption and participation rules are checked before the decision.
- Winner journeyPrize allocation, redemption, prize and delivery stay connected in a traceable case.
The campaign journey
From the code on the packaging to campaign results.
Participation review, prize allocation and the prize have their own steps with clear handoffs.
View all ten campaign stages
- 01Idea
- 02Brand experience
- 03Entry
- 04Review
- 05Draw
- 06Confirm prize
- 07Source
- 08Deliver
- 09Support
- 10Learn
Workflow and software
Review participation and evidence in one place.
Review participation and evidence in one place. The case shows its status and the next action.
- ParticipationParticipation and channel are linked to the review case.
- EvidenceCheck whether the submitted code belongs to the campaign and is valid.
- DecisionThe review result determines whether the entry goes into winner selection.
Inside the Promotion Engine
People and delivery
Campaign evidence starts as a physical object on the pack.
Code, cap, scanner and prize show the physical connection while campaign operations manage review and winner cases.
- Code under the capThe evidence sits on the physical product and starts with the participant’s action.
- Team reviewExceptions are resolved without exposing raw fraud signals.
- Prize and parcelThe winner journey continues after allocation through redemption, support and delivery.
Next step
Plan the code campaign through reporting and prize delivery.
The campaign plan connects the code experience, review, prize allocation, redemption, operations and fulfilment before launch.