What is possible
The pack creates the impulse; operations deliver the promise.
Example: a promotional code under the cap leads to entry. Before the packaging run, code format, placement, readability and artwork are approved. Code production and the packer agree quantities and assignment. The retail date determines when landing page, entry and support must be ready; the follow-up period accounts for packs still on shelves after the campaign closes.
- Packaging momentActivation starts at the product display, on the pack or under the cap.
- Code evidenceThe campaign code is accepted and checked as a separate step.
- Winner experienceDraw, prize, redemption, participant support and physical delivery form one journey.
The campaign journey
Five decisions before the first packaging print run.
Artwork approval, code application, packaging quantity, retail launch and follow-up form the on-pack schedule. The overview retains the full campaign journey.
View all ten campaign stages
- 01Idea
- 02Brand experience
- 03Entry
- 04Review
- 05Draw
- 06Confirm prize
- 07Source
- 08Deliver
- 09Support
- 10Learn
Workflow and software
Prepare prizes and variants for procurement.
See which prize and versions are planned and who is responsible for procurement.
- PrizeThe prize fits the campaign idea and physical delivery.
- VariantsVersions and the time of selection are connected to redemption and stock.
- Procurement handoffQuantity, material, personalisation and warehouse route have an assigned owner.
Inside the Promotion Engine
People and delivery
Packaging, campaign code, prize sample and parcel make the campaign tangible.
From the product on the shelf through prize procurement and warehousing to delivery, every step has a concrete object and an accountable team.
- Product and packagingThe brand moment starts in a real purchasing and usage context.
- Evidence and prize sampleEvidence and prize are planned as separate but connected objects.
- Parcel and deliveryPicking, packing, tracking, returns and participant support continue the experience.
Next step
Plan your on-pack promotion from shelf to delivered prize.
The campaign plan connects packaging, evidence, prize allocation, prize, participant support and fulfilment.