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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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Telefónica O₂
Case · Telecommunications

Order and logistics operations for a telecommunications group

Since 2011, PROWERB has run the order and logistics processes around promotional products for an international telecommunications group — in ongoing operations, week after week. Item master data, goods receipt, order processing, print data approval, dispatch, reporting: one chain, one system, one team.

Discuss a similar setup →No obligation · under 60 secondsYour contact replies within 24 hours on business days.
  1. More than a decade in ongoing operations.
  2. A corporate group doesn't order once a year. It orders every week.
  3. One chain from item creation to reporting.

Since 1979 · more than 55,000 pallet slots · ISO 9001 & 14001 · EcoVadis Silver

Blue O₂ promotional items are organized by product range in warehouse storage.
Key facts

More than a decade in ongoing operations.

The case in brief — what's running, since when, on what basis.

01CustomerInternational telecommunications group
02PartnershipOngoing operations since 2011
03Service areasFulfillment and freight forwarding, order-to-cash, item master data, goods receipt and inventory management, print data approval, periodic reporting
04Operating modelOngoing operations — plannable, recurring processes rather than campaign peaks
05TechnologyIn-house developed stack: PROWERB CORE (ERP/WMS)
Starting point

A corporate group doesn't order once a year. It orders every week.

Promotional products demand at a telecommunications group is continuous: items enter the assortment and leave it again, orders change after they've been placed, print data needs correction loops, suppliers need to be coordinated. Treating these as individual cases produces queries and friction. What was needed was an operation that runs them as standard processes — with fixed forms, defined workflows and a warehouse that books every movement.

A corporate group doesn't order once a year. It orders every week.
Solution

One chain from item creation to reporting.

PROWERB runs the complete operational chain for this group. Items are created, changed and deactivated via standard change forms. Goods receipts are booked in and managed in inventory. Orders run through a defined order-to-cash process — including the order changes that are part of day-to-day business.

Dispatch runs via parcel service and freight forwarder, with suppliers coordinated directly. Print data goes through a fixed approval workflow with documented correction loops. Periodic reporting keeps the customer up to date.

The technical foundation is the in-house developed PROWERB CORE, with ERP, WMS and process engine in one system.

An O₂ bag, notebook, mug and lanyards alongside a print approval sample.
Item maintenance and print approval are part of ongoing promotional-material operations.
Process

Six stations, one cycle.

Ongoing operations follow a fixed pattern. Each station has a defined process — and every transaction a documented path.

  1. 01

    Master data

    Creation, renaming, deactivation — every item enters the system via a standard change form.

  2. 02

    Goods receipt

    Deliveries are booked in, inventory managed in real time, discrepancies resolved directly.

  3. 03

    Order

    Orders and subsequent order changes run through the order-to-cash process. Changes are planned for, not the exception.

  4. 04

    Print data

    Approvals with correction loops — documented and traceable, until the artwork is finalized.

  5. 05

    Dispatch

    Picking, packing, dispatch via parcel service and freight forwarder — coordinated through to delivery.

  6. 06

    Reporting

    Periodic reports make inventory, movements and open transactions visible.

Result

More than a decade of operations are the result.

Since 2011, the chain has run at the same pace — several thousand order, logistics and reconciliation transactions, managed through standardized forms and fixed workflows. Hardly any campaign peaks, instead plannable continuous load: This group represents the type of ongoing operations customer. The counter-model — high-load campaigns with short changeover time — runs under the same roof. Being able to do both is the point.

More than a decade of operations are the result.
More cases

Ongoing operations have many faces.

Three cases, three profiles — from continuous order call-off to campaign business.

01Vaillant →Order and warehouse logistics in continuous operation — dominated by the standardized order call-off from the warehouse.
02Renault →Item maintenance and promotional products shop for an automotive group — master data as the core mandate.
03Coca-Cola →The counter-model: POS logistics, promotions and VIP ticketing at campaign pace.
FAQ

Frequently asked questions about ongoing operations.

What services does a ongoing operation like this include?

The complete operational chain: item master data via standard change forms, goods receipt and inventory management, order-to-cash including order changes, print data approval, dispatch via parcel service and freight forwarder, and periodic reporting. Everything runs in one system and through one team.

What happens if an order changes after it's been placed?

Order changes are planned for in the order-to-cash process, not the exception. They run through the same defined workflow as the original order — with a documented path for every transaction.

How does print data approval work?

Through a fixed approval workflow with documented correction loops, until the artwork is finalized. Every loop is traceable — nothing runs on a verbal say-so.

What system does the operation run on?

On the in-house developed PROWERB CORE — ERP, warehouse management (WMS) and process engine in one system. Inventory is posted in real time, every movement is visible in the system.

How do we as the client keep an overview?

Through periodic reporting that makes inventory, movements and open transactions visible. On top of that, a dedicated contact instead of a call center.

How long does it take to establish ongoing operations like this?

Onboarding follows a seven-phase methodology with a time-to-live of roughly 14 weeks; parallel operation with the previous setup is possible. The entry point is a non-binding Needs Check in under 60 seconds.

Related topics

These pages fit too.

  • 01Almost two decades of ongoing operations for a heating-technology manufacturer
  • 02Case Renault & Dacia
  • 03Fulfilment
  • 04alltours: Promotional products logistics and exception handling
Briefing

Ongoing operations start with a conversation.

Tell us about your order and logistics needs. We'll show you, using concrete processes, what ongoing operations look like at PROWERB — from the master data form to reporting. Onboarding follows a seven-phase methodology, time-to-live roughly 14 weeks.

Request a callback
Your contact replies within 24 hours on business days.