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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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  1. PROWERB
  2. Glossary
Glossary

Replatforming

Replatforming refers to migrating an online shop or order portal to a new shop system — for example from PrestaShop to Magento. Unlike a relaunch, it affects the technical foundation: product master data, order processes, interfaces and integrations are transferred while the business is intended to keep running.

  1. In practice↓
  2. At PROWERB↓
  3. Related topics↓
Comparing catalog data and shop views during a platform migration.
Context

The risk isn't in the frontend. It's in the data.

Companies switch when license costs, missing interfaces, or expiring support slow down operations. What's critical is rarely design and interface, but product master data, order history, and the connection to ERP and warehouse. Migrate only the frontend, and you lose processes. And the shop keeps selling during the migration — every day of downtime costs orders.

Prowerb in practice

Change the shop system without stopping operations.

Prowerb doesn't just rebuild shops — it operates them afterward. Article lifecycle, order-to-cash, and the fulfillment behind the shop continue to run under the same roof.

The process starts with a review of data and interfaces. A test migration checks that items, orders and mappings arrive completely. The responsible teams then accept the order and shipping scenarios. Outstanding changes are reconciled at the agreed cutover; the fallback route and contacts are established beforehand.

Related topics

Related terms and services.

A migration is the beginning, not the end of the project. These services follow directly on:

01Shop operations as a managed service →Building and running Magento, Shopify, and JTL shops on an ongoing basis — at Prowerb, replatforming is not a one-off project.
02EDI and system integration →Connecting ERP, warehouse, and partners — the part of the migration that decides success.
03Promotional products fulfillment →The warehouse behind the shop: run both under one roof, and migration happens without a break in the supply chain.
04E-Commerce Shops: Build, Migration, Operation →
05Switching Service: Fulfillment Switch Including Inventory Relocation →
FAQ

Frequently asked questions about replatforming.

Does our shop keep running during the migration?

That is the goal of replatforming: the assortment and sales are intended to keep running while the technical foundation changes.

How does replatforming differ from a relaunch?

A relaunch affects design and interface; replatforming affects the technical foundation: product master data, order processes, interfaces, and integrations are transferred to a new shop system. The frontend is rarely the critical part.

Where is the biggest risk in a shop migration?

In the data, not the frontend: product master data, order history, and the connection to ERP and warehouse decide success. Migrate only the frontend, and you lose processes — and every day of downtime costs orders.

Do you keep operating the shop after the migration?

Yes. At Prowerb, replatforming is not a one-off project: Magento, Shopify, and JTL shops are built and run on an ongoing basis as a managed service — including article lifecycle, order-to-cash, and the fulfillment behind the shop, under the same roof.

Which systems do you connect during the migration?

ERP, warehouse, and partners — through EDI and system integration up to continuous order and dispatch workflows, including the connection of the logistics partner. This part of the migration is exactly what decides success.

How do we start a replatforming project?

With a non-binding Needs Check in under 60 seconds: current shop system, interfaces, countries, timeframe. A dedicated contact then accompanies the project — no call center.