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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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PROWERB, Huissener Str. 7–947533 Kleve+49 (0)2821 7218-0info@prowerb.de
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Services · Brand Stores & Portals

A brand portal with the right operation behind it.

PROWERB plans shops and portals for your audiences and connects them to catalogues, data and fulfilment. Design and ordering paths follow your brand and the intended use.

Discuss your project →Explore the details ↓
A German-language Agora demo product view with variants and ordering information.
A German-language Agora demo product view with variants and ordering information. Enlarge view

What we align for your project

Catalogue & audience

Who orders which products, variants and quantities?

Ordering & approval

Which roles, budgets or checks belong to the process?

Fulfilment & updates

How are orders, shipping and enquiries connected?

The thesis

The right portal follows its users.

Employees order equipment, dealers manage regional campaigns, guests respond to invitations and marketing teams approve materials. Selection starts with those tasks. Brand Store Operations then explains catalogue maintenance, service and document handling.

Agora Commerce · Developed by PROWERB

The right shop supports the whole process.

With Agora Commerce, we build B2B shops for employees, dealers and procurement teams. The catalogue, roles, budgets and ordering process are configured for your project.

Explore B2B shops with Agora →
Example workflow

The portal starts with the person placing the order.

A brand portal can serve employees, dealers or external customers. These groups need different assortments and rules. Start with a representative buyer: what may they see, who pays and which approval is required before execution? The answers shape the portal.

  1. 1

    Define the audience

    Identify buyers and supporting roles. Public sales and internal call-offs need different information and access.

  2. 2

    Walk through the rules

    Test assortment, budget, approval and destination against a basket. Agree exceptions with the responsible team.

  3. 3

    Connect operation

    Assign product maintenance, order handling and support to the portal. Accept the interface and underlying workflow together.

The building blocks

A brand portal is more than its frontend.

Four service fields that together make up portal operations — each bookable individually, strongest combined. Each has its own detail page.

01Brand store operations →Brand portals in continuous operation: item maintenance, order processing, picking, delivery, exception handling — one chain, one system, one operator. The store doesn't live off the launch, but off the day after.
02VIP portals →Invitations, RSVPs, guest data and ticket dispatch in one system — operated under your brand, on our own proprietary technology. For Bitburger, the portal foundation already runs here.
03MRM — marketing resource management →Items, print data, inventory and budgets in one portal — and behind it, unlike with pure software providers, a warehouse with real-time inventory management and dispatch.
04MEP platform →The in-house-developed Marketing Execution Platform as a portal offering: cloud-based, 18 customizable modules, from promotion planning to shipment list upload. It isn't bought — it was built in-house.
Process chain

One chain · one system · no handovers

  1. 01ShopOrder intake
  2. 02OrderERP · real time
  3. 03WarehousePick · kitting
  4. 04DispatchTrack & trace
  5. 05ExceptionsHandling

PROWERB Core · ERP + WMS

Every booking in real time. No system breaks between shop, inventory and dispatch.

What this shows

Every station has its place.

Case · Renault

Two brands, one ongoing operation — for Renault since 1996.

The relationship with Renault began in 1996. Today, PROWERB manages promotional-products operations for Renault and Dacia in the same system. The largest block is maintaining item master data in the shop and warehouse system: new creation, renaming, deactivation — every transaction via a standardized reporting form.

Added to that is the complete order-to-cash chain from order through change and cancellation to credit note and invoice correction including PO number, flanked by carrier and supplier coordination through to goods receipt. There are hardly any campaign peaks — this operation runs evenly, year after year.

That's exactly the point.

Ongoing operations

Four tasks before selecting a portal.

Users, catalogue or content, decision rights and operational ownership determine the appropriate starting point. The detail pages describe the respective implementation.

  1. 01

    Order

    Employee or dealer access to defined catalogues.

  2. 02

    Invite

    VIP portal for responses and allocations.

  3. 03

    Approve

    MRM for versions and material approvals.

  4. 04

    Operate

    Brand Store Operations for changes, service and documents.

FAQ

Frequently asked questions about brand store and portal operations.

We already have a shop from an agency — what does PROWERB do differently?

PROWERB can take on daily shop operations, catalogue maintenance, orders, documents and goods handling. Existing agencies and systems are included through clear responsibilities; the appropriate scope is defined in the brief.

How quickly are orders delivered?

The figure of over 95 percent dispatched on the order day refers to permanently stocked promotional products. The mandate defines the reporting period, order/working day, available stock, complete approved order data and cut-off. This concerns dispatch, not delivery. The service level above 99 percent is a separate operating metric; its measure, denominator and exceptions are defined in the service scope.

Does PROWERB also handle invoices, credit notes and PO numbers?

Yes, following a fixed process instead of case-by-case handling: invoice, PO number correction and credit note are part of the standardized order-to-cash chain. The relationship with Renault began in 1996. Today, PROWERB manages this chain from order through change and cancellation to credit note and invoice correction including PO number, for two group brands in the same system.

What technology does shop operations run on?

Our own: PROWERB CORE as ERP and inventory management with real-time inventory, plus the in-house-developed Marketing Execution Platform MEP — cloud-based, with 18 customizable modules from promotion planning to shipment list upload. It wasn't bought, it was built in-house.

Can we book individual building blocks, or only the full package?

The four service fields — brand store operations, VIP portals, marketing resource management and the MEP platform — are bookable individually, strongest combined. What together makes up portal operations doesn't have to start all at once.

How does taking over an existing shop work?

First, the non-binding needs check covers the catalogue, users and existing systems. For a larger fulfilment takeover, introduction follows seven phases (0–6). Around 14 weeks is a planning guideline once master data, contracts, inventory transfer, interfaces and approvals are settled. A digital build or smaller scope receives its own schedule.

Related topics

These pages fit too.

  • 01Brand Store Operations
  • 02VIP Portals: Invitation and Guest Management
  • 03MEP Platform
  • 04Order & Invoice Processing for Promotional-Products and B2B Shops
Briefing

Tell us what your shop needs to deliver.

Assortment, user groups, system landscape — that's all an initial briefing needs. You get a concrete assessment and a dedicated contact, not a call center.

Request a callback
Your contact replies within 24 hours on business days.