Occasion · Product launch
A launch kit connects the product, information and brand presentation. PROWERB plans contents, approval samples and recipients with you so the sets are available for the intended launch.
Align products, samples, documents and packaging with their intended use.
Review a complete sample and finalise changes before production.
Confirm quantities, addresses and arrival dates for distribution.
A launch needs the right variant to reach different recipients on time. A dedicated campaign line can support ongoing operations. Changeover under three hours refers to a prepared line switch; procurement, samples, data and transport require their own lead time.
Atlas & Nexus · PROWERB systems
Atlas gives clients access to products, stock, campaigns and orders. Nexus supports operational processing. We agree the views and handovers needed for your project.
Six components, one order. Which of them your launch needs is decided by the briefing — not a provider's org chart.
Erdinger introduces new products via retail: kitting of product add-ons, delivery directly to retail and grocery-retail central warehouses, campaign periods spanning several weeks — plus short-notice special campaigns from the small add-on to FTL size.
Arizona generates a peak with every product highlight: flip-flops, hoodies, sometimes including procurement and finishing of the textiles, shipped for Amazon and D2C in Germany and Benelux.
Oatly continuously places innovations and links campaigns with social media — including stocking refrigerators and chest freezers as well as welcome packs to hospitality venues and new partners. Three patterns, one operation behind them. These peak figures refer to baseline output: 200% is double, 400% is fourfold (+300%).
Achievable volume and lead time are agreed for the item mix, goods and data availability, staffing and shift plan.
Illustrative framework without a blanket lead time: agree these milestones for each recipient group. A shared dispatch day does not guarantee a shared delivery day.
Confirm arrival window, receiving hours and any earliest opening or use date.
Work back through transit time and buffer; prioritise channels and partial volumes.
Confirm the production slot and volumes by variant; include inspection and reserve.
Have every component checked and available; approve substitution or reduced scope for missing parts.
Approve bill of materials, artwork, inserts and recipient lists before production.
Overall lead time depends on procurement, samples, goods receipt, data and reserved capacity. Under three hours is the changeover time for a prepared line switch. Individual launches receive their own schedule; larger fulfillment takeovers use the separately described seven-phase method.
From the small batch to the large campaign on the same line. If the launch does better than planned, the peak reserve kicks in: 200 percent of baseline capacity in 24 hours, 400 percent of baseline capacity in 72 hours — via flex-staff pool and shift extensions.
Depending on the setup: via the MEP platform with campaign configurator and recipient-list import, via order files over SFTP as with Erdinger, as direct integration with an existing shop as with Arizona — or as a direct import from a campaign app.
The transition is the actual advantage: permanently listed items move into ongoing fulfillment, follow-up campaigns run over the same line, returns and exception handling continue under system support. Campaign and ongoing operations come from the same house.
Are timing, goods or execution starting to fail? Send the bottleneck and critical deadline straight into operational review.
Send us your launch date, volume range and channels — retail, D2C, marketplace. You'll get a concrete line and schedule plan back, not a slide deck — and at go-live a single point of contact who runs campaign and day-to-day operations from the same house.
