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PROWERB — Elevating Brands

Marketing Operations Backbone since 1979. Promotional products, logistics, kitting and digital commerce. One partner with its own operations in Kleve.

Elevating Brands — since 1979.Kleve · Düsseldorf · Dortmund · Lüdinghausen
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Logistics & fulfillmentPromotional products & merchandiseDigital commerce & marketplaceEvents & campaignsKitting, textile & ESGTech & AI
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PROWERB, Huissener Str. 7–947533 Kleve+49 (0)2821 7218-0info@prowerb.de
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References & Cases

References & Cases

Discover how we support brands with ticketing, campaigns, shop operations and fulfillment. Start with the Coca-Cola hospitality assignment, then explore seven selected customer relationships and the full case directory.

Read on →
  1. A ticket isn't done until the guest is in the seat.↓
  2. Seven brands from our portfolio: ongoing operations and campaign peaks.↓
  3. Collaboration that grows through everyday work.↓

Since 1979 · family business in its second generation since 2014 · ISO 9001 & 14001 · EcoVadis Silver

References & Cases
Case in detail

A ticket isn't done until the guest is in the seat.

Since 2021, Prowerb has run event ticketing and hospitality handling for Coca-Cola: ticket requests, allotment allocation, accreditation and guest names, confirmation, dispatch, system-supported reminder management.

In parallel run promotional-products fulfillment, goods receipt and inventory management, order-to-cash and item maintenance in the shop and warehouse system. A substantial share of the volume is campaign-related — the operation switches between quiet ongoing running and event high load, without needing a second provider for it.

A selection · Seven brands

Seven brands from our portfolio: ongoing operations and campaign peaks.

Some operations are standardized and predictable; others follow match days, prize campaigns and summer promotions. This selection covers both operating modes. Further detail pages, including Monster Energy and Erdinger, are available in the full case directory.

01Coca-Cola — Ticketing & Hospitality →

Since 2021: ticket requests, allotment allocation, accreditation, dispatch and system-supported reminder management for events and stadiums. About half of the volume is campaign-related.

Seven brands from our portfolio: ongoing operations and campaign peaks.
02Bitburger — Prize-giveaway fulfillment →Since 2025: jerseys, fan merchandise and coolers as prize items in dispatch, plus replacement-prize processes, end-customer support and a promotion app with a points system and QR mechanics. The most campaign-driven operation in the portfolio.
03Borussia Mönchengladbach — Fan shop & e-commerce →Since 2022: e-commerce and B2C fulfillment for fan-shop and Amazon orders. Receiving, inventory management, stocktakes, order processing and shipping form the ongoing service.
04Vaillant — Order and warehouse logistics →Since 2007: highly standardized order call-offs from the warehouse, goods receipt including urgent deliveries, exception handling for quantity deviations, advance notification. The steady-runner — ongoing operations with almost no campaign share.
05Renault — Two-brand ongoing operations →Since 1996: item master data for two group brands — creation, renaming, deactivation — plus the complete order-to-cash process from order to credit note.
06Telefónica O₂ — Order to print data →Since 2011: individual orders, freight-forwarder coordination and inventory reconciliation, plus print-data approvals with correction loops and periodic reporting.
07Oatly — Order-to-cash & fulfillment →Since 2023: order intake via the promotional-products shop, invoicing and credit note processing, logistics on both warehouse sides — from goods receipt to the transport exception with the freight forwarder.

Explore the full case directory →

The thesis

Collaboration that grows through everyday work.

Long-standing customer relationships show how day-to-day work develops: order calls, inbound goods, ticket allocations and prize shipments. Recurring tasks and campaign peaks need clear responsibilities and coordinated handovers. The cases explain which part PROWERB handles and how the work connects, while the dates place each relationship in context.

Collaboration that grows through everyday work.
The operation behind it

More than 2 million shipments. Every year.

Behind the cases stands an operation that has grown in Kleve since 1979: 250 employees, over 55,000 group-wide pallet slots, a new build completed in 2022 with 25,000 square meters of warehouse space. More than 2 million shipments leave the warehouses every year, plus more than a thousand campaigns — at a service level above 99 percent. Permanently listed promotional items go out the same day in over 95 percent of cases. The same-day share is an operating metric for permanently stocked promotional items, not a promise for each order. Dispatch depends on available stock, complete and approved order data, the agreed cut-off and working days. We clarify the reporting period and applicable service level for your project.

FAQ

Frequently asked questions about references and cases.

Which brands does Prowerb work for — and for how long?

Documented brands include Coca-Cola, Renault since 1996, Vaillant since 2007 and Telefónica O₂ since 2011, Borussia Mönchengladbach since 2022, Bitburger since 2025 and Oatly since 2023. Tenure is deliberately part of the reference: it proves not just a first project, but processes that have run for years.

Is this the complete reference list?

This page features a selection of seven brands. The full case directory includes further client cases, including Monster Energy and Erdinger. General example workflows are listed separately; several cases may relate to the same client.

Does Prowerb cover both ongoing operations and campaign peaks?

Yes, the cases document both operating modes individually: Vaillant stands for highly standardized ongoing operations with almost no campaign share, Bitburger for the most campaign-driven operation in the portfolio with prize-giveaway fulfillment and end-customer support. At Coca-Cola, operations switch between quiet ongoing running and event high load — without a second provider.

How large is the operation behind these cases?

250 employees, over 55,000 group-wide pallet slots and a new build completed in 2022 with 25,000 square meters of warehouse space in Kleve. More than 2 million shipments leave the warehouses every year, plus more than a thousand campaigns — grown at the location since 1979.

What do I measure the quality of ongoing operations by?

By the documented figures: a service level above 99 percent, and permanently listed promotional items go out the same day in over 95 percent of cases. Plus the hardest metric in the services business — customers who stay for years.

How do I start if my project resembles one of these cases?

With a short briefing: describe what should run — ongoing operations like Vaillant or high load like Bitburger. The inquiry goes directly to account management, depending on the case to Key Account, Promotions or Fulfillment. The first Needs Check takes under 60 seconds and is non-binding.

Related topics

These pages fit too.

  • 01Promotional-Products Fulfillment: Pick, Pack & Ship
  • 02Industries: Marketing Logistics from Beverages to Automotive
  • 03How we work
Briefing

Describe what should run. We'll tell you how it runs.

Whether ongoing operations like Vaillant or high load like Bitburger: the first step is a short briefing. It goes to account management — Key Account, Promotions or Fulfillment, depending on the case.

Start Needs Check →Your contact replies within 24 hours on business days.