Index 9.5 · Digital Commerce
Dealers need available products and clear ordering paths. Head office needs visibility and consistent rules. PROWERB connects both through B2B portals, roles and suitable fulfilment.
Who orders which products, variants and quantities?
Which roles, budgets or checks belong to the process?
How are orders, shipping and enquiries connected?
Shop and CRM play different roles in a dealer network. The ordering process determines which data they exchange with fulfilment.
B2B ordering portals
CRM and customer relationships
A dealer network is preparing a regional promotion. Countries need different products and delivery dates while head office manages budget and brand identity. In this example, a dealer sees the intended assortment. An order outside the agreed rules goes to approval before stock is committed.
Define dealer groups, countries, products and budgets together. A test account shows what each buyer can actually see and trigger.
Name the decision-maker for additional demand or a different delivery route. Keep approval connected to the order.
Make order and shipping status traceable in the agreed views. Head office can review demand and outstanding work together.
A dealer portal only controls what's connected behind it: inventory management, warehouse, logistics partners, CRM. PROWERB builds on its own system foundation — and connects to whatever is already running at the customer.
Dealer management means: the portal helps decide who may order what, when. The building blocks in detail.
Agora Commerce · Developed by PROWERB
With Agora Commerce, we build B2B shops for employees, dealers and procurement teams. The catalogue, roles, budgets and ordering process are configured for your project.
More than 50 client e-shops run in ongoing operations at PROWERB. A portal project therefore doesn't end at go-live — it starts there.
Capture dealer structure, countries, allocation logic and inventory systems. The picture first, then the platform.
Connect ERP, warehouse, logistics partners and CRM; define master-data, reporting-form and approval processes.
Bring markets online one after another, each with its own range and dispatch logic.
Order processing, item maintenance, invoicing and credit-note processes, further development — as a managed service with dedicated contacts.
EDI · EDIFACT message flow
SAP · MS Dynamics …
Own ERP + WMS
Order, confirmation, dispatch advice, invoice — booked automatically
No manual re-keying between the systems
The flow shows which standards connect the customer system and the operation. The exact setup follows the individual requirement.
For Botament and Ultrament, brands of the MC-Bauchemie group, PROWERB combines shop operations, online marketing and logistics. This dealer portal focuses on rules between headquarters and partners; an ordering shop handles the individual purchase.
Dealer portals are not an island at PROWERB: behind the interface stand inventory, kitting & assembly and dispatch from our own warehouse operations — and alongside them the closed portals for invitations, brand assets and marketing processes.
The control logic. A webshop shows a catalog and accepts orders. A dealer portal helps decide: allocations cap budgets, quotas distribute scarce items, roles and country rules determine who sees what.
Yes, following an initial assessment. We first review the assortment, roles, country logic, master data, interfaces and ongoing operations; this creates a prioritized takeover and migration plan. The useful next step is a joint session to capture that starting point.
Yes. Additional countries require agreed ranges, user groups, budgets and approvals for each market, alongside language, destinations and order and invoice data. We review these requirements before activation and test the process with representative dealer orders.
PROWERB. Order processing, item maintenance, invoicing and credit-note processes and further development run as a managed service — with account management across three levels, from key account to operational fulfillment.
Countries, number of dealers, systems, control logic — that's all a first briefing needs. From that comes a concrete proposal for build, connection and operations.
